Why is Brand Important For Your Business?
A brand is important for business because the brand is used as a business identity that will be known and always remembered by the wider community
Branding aims to make your business stand out, be known and remembered by many people compared to competitors.
For example, well-known mineral water brands such as aqua, unconsciously people call mineral water by the name aqua.
Even though there are many types of mineral water brands, this is because people buy and consume products from this brand more often, so the Aqua brand is more prominent and is often remembered by the public.
But what are the other reasons that make a brand as important as a business strategy? And how do you create a competitive brand name that stands out even more from competitors?
Okay, let’s talk about the reasons brands are important for business:
1. Why is a Brand Important To Your Business?
First, The brand is able to describe the selling product
A business name is expected to be able to give an idea to potential buyers, even if it’s only half a word, but they can already predict what you have to offer them.
For example, your shop sells beauty products
You can just use keywords such as beauty, beauty secrets, glowing, skincare, makeup, and others
Then you add 1 word behind or in front of the keyword (can be your real name/stage name/name idea from google, for example like Beauty Journal)
From the name Beauty Journal, which will help buyers know/estimate what products are in your store, whether masks, makeup, skincare, and others
Second, the brand name describes the vision and mission of a business
That is, from the brand name, buyers can find out what the dreams and goals of this Beauty Journal business are
For example, from the name Beauty Journal, the businessman hopes that the products offered can help women who want to have a beautiful and well-groomed face in a natural way.
In addition, the word Journal in the brand name aims to inform buyers that they can look for tips & tricks for caring for facial skin health
Third, the brand name is expected to be a solution for buyers
One way to make your business liked by buyers is that you position your business as a problem solver
The name of the Beauty Journal brand is expected to be a solution for women who have complaints with facial skin
For example, women complain of a dull face and find it difficult to find a suitable method or beauty product
So they try to come to the Beauty Journal, either buy products or read beauty journals
After knowing the reasons behind the brand name when you find out how to make a brand name stand out from the competition
The brand name must be unique, attractive, creative, and easy to remember by many people so that people know your brand better than competing brands
Here’s how to create a brand that you can do:
2. Tricks To Make A Business Name
– Understand your type of business
Before deciding on a name, you should have a clear idea of your mission, goals, target audience, and value proposition of your business.
If you have made a mature business plan then you are easy to answer the following questions:
What business are you in?
What products/services do you sell?
Who is your target audience?
What are the benefits of your product?
– Choose keywords that match the type of business
Once you know the core focus of your business, think about what keywords describe your business.
These keywords can help you create a business identity and find the right people for your business
For example, if you are starting a photography business, words like “camera”, “snap”, “shoot”, “snap”, “lens”, etc.
Then several audiences will come with the same vision and mission as you, meaning these people who come have the same interests as you or are in need of products related to photography.
– Be concise, unique and reflect the product you are selling
One of the purposes of giving a name is to make the company known to the public. The condition is not too long, simple but still easy to remember.
You can enter 2 – 3 words and then string them together to become a brand name.
These words don’t have to have interrelated meanings. You can make it from a combination of the names of the owners (if the owner is more than 1) or your own name
If there is a plan to include it in the company logo, then simply embed an abbreviation, the most prominent word or a combination of words.
In order not to cause misunderstandings, choose words that relate to the company’s business.
For example, your company is engaged in tour and travel, so try using the “Travel” appendage so the brand name is Traveloka
As much as possible enter words that are commonly known to many people
– Combination of 2 words
Next, how to create a unique company name is to combine two words.
But make sure you have to be observant in choosing words so that the results of combining words will fit, are easy to read, and have characteristics.
For example, ‘Guru Room’, ‘NetPlasa, ‘Road Friends’, ‘Crazy’, and ‘Bridestory’.
From this example, the 2 words used are still related to each other
Like Ruang Guru, a Guru needs Room to teach whether offline or online so become a Ruang Guru
Another example, if you want a cake business, you can use the “Cake” appendage and you want more popular vocabulary words like “Kekinian”, the result is like Cakekinian.
– Create a business logo
A brand also cannot be separated from the name logo which is formed from several shapes and symbols
Logos are often the first thing associated with a company, meaning the logo is a reflection of the business brand
From this logo, you have the opportunity to better describe your business by channeling your creative ideas into pictures
In addition, a logo can also help buyers remember your business brand
For example, a travel company called Traveloka created a flying bird logo which means a trip using air transportation.
But don’t be sad if you can’t make a logo because now there are many internet features that you can use to make a logo, for example, Canva
– Take advantage of tools on the internet for business brand name research
Often business people find it difficult to determine what the name of their business brand is
If you experience something bad, don’t be sad
You can take advantage of several features on the internet to find a brand name idea
One of the tools you can use to find brand name ideas:
Industry Filter and Result Filter are two features that make Business Name Generator stand out.
They allow you to change your search preferences so that you will receive the most relevant suggestions.
However, you must first click the generate button to access these features.
What makes this tool convenient to use is that each item of the query results is clickable and you can see the availability of the domain at the same time.
At the bottom of the page, the tool also offers some premium names and logos that you can purchase.
Despite its powerful and useful features, keep in mind that Business Name Generator displays a lot of annoying ads for some users.
How to use:
- Access the website by typing Business Name Generator in the Google search field
- Enter the keyword of your choice in the search field then click Generate
- After that, you will be given several choices of brand names from the keywords you entered earlier
- For a more specific search, you can use the filter column (industry, number of words used, keyword placement) then click Apply
- After that choose a brand name that catches your attention
- Click the (+) sign next to the brand name to see recommended website names for your businessIf you are interested, you can directly buy a domain name from the recommendations below, otherwise, you can’t miss it
Those were some of the reasons brand names are important for business, the tricks and features you need to learn to create a business brand name that is unique and stands out from the competition.
Don’t forget to share this article on all your social media