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Friends, I have prepared a very wonderful article for you today so that you know what the content strategy is and how much money we earn from Google.

So let’s start friends.

Content Strategy: Natural or Paid

Investing in building a pure content strategy or spending money to advertise on Google is always a question that many business owners have to consider. These are not two content strategies born to eliminate each other, you absolutely can combine two in one to get the best effect.

Friends, if you want to know the content strategy, please follow these steps.

1. Facebook Wants To Pickpocket You

A recent change is happening in social media marketing. We have to pay more to become popular on Facebook, Instagram, Twitter, LinkedIn, etc. Although this is true to a certain extent, it does not mean that marketers should abandon real connections and makes sense to the target audience on these channels.

Goods exchanged and traded between people. Social networks have been doing a good job as an environment to build interaction between buyers and sellers.

As an “unwritten rule,” the more customers trust you, the more they’ll buy from you. Connecting with people on social channels was easy. You can post to the company Facebook and make sure those who click Like will see and respond to that post.

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However, the algorithm on social channels is always changing, think of your own Facebook homepage. You see what Facebook thinks you want to see. This means that if you do not express your personal interest in a particular thing, it will not appear on the Facebook homepage.

So, with all the “filter” named algorithm applied by Facebook, how will you connect with customers? It’s not easy, but it is not impossible with a good content strategy.

True connections will last forever, while the interactions generated by fees will be quite volatile and unpredictable. Remember, your content strategy needs to make customers love the brand in general and the product in particular.

Create consistent content and share it on social media channels. Tag influential people or collaborate with them to produce quality, powerful content. If the content is PR, make sure the way these influencers write is not “raw”.

Interact with industry experts. Read the books they publish and write honest feedback. Share, comment on their posts. Offer them an interview or a guest post.

Mention them when you post their content or interview about them. They will like the article Like or comment further. This increases the chance that your Facebook Page will be seen by potential customers and click Like.

Connect with people who like/follow. Answer their questions. Looking for answers to the problems they encounter. Offer them some great deals or coupons.

Connect directly to start an effective conversation. You can even build a Facebook group to create your own brand community.

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Contests, user-generated content, brand ambassadors, reward programs, etc. are good ways to build and nurture a community.

Focusing on building a community is a long-term strategy, requiring a lot of effort. However, if you are enthusiastic enough, your efforts will pay off.

2. Google Also Wants To “Hook Your Purse”

Increasingly, studies prove that the difficulty of getting high rankings on Google search results pages is increasing. However, this does not mean that good content will not be able to rank well without advertising. Google is not a place for you to pay high rankings, and that’s it.

Instead of focusing on keywords and content, you should pay attention to the situation. Why are customers looking for your brand/product? Specifically, what do they need? Google always pays attention to compatibility and context.

Each update in the algorithm focuses on one thing: improving the user experience, here are the individuals in need. So while some of the junk links still appear in the SERPs (search results pages), they are less likely to get pushed further.

When you search for something on Google, it’s not just about the words you use, it’s about:

Search intent – Google “looks” at your previous search history, a common habit when using the browser and geographic location to determine the words asked: who, where, when, when, like that Come on and why are you looking for.

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Different situation nuances – What type of device is used (phones, desktops, tablets)? Where and how are you looking (voice, writing, on Google, at other locations)?

Social trends – Google also “observes” people who have similar search trends to you and the links they click on. The popularity of the addresses related to your search needs is a relatively important factor.

Remember, Google is always working to improve its customer experience. Google does not become a verb (go Google = look for something) if it is not really good for users.

3. The Popularity of The Website

If you want to rank well on Google, your website must become one of the popular addresses. If you pay to achieve this, you will only appear on the search page as long as you spend money. When the money is used up, website rankings will also go down.

However, popular websites with superior customer experience quality will continue to improve rankings over time. Try using the keyword “fresh flowers”.

Ads and shopping links on Google are displayed first you can see local flower shops and even a map of directions to that place.

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In the example above, the current position is an important factor in determining which addresses should be displayed. Position can be a key factor in the situation of the person looking for a sword.

It can save you more money, produce more quality products, or be more relevant. You must really put yourself in the minds of the searchers to understand all the factors affecting their intentions.

You can still achieve high rankings on Google if your content strategy understands what Google wants, what searchers want, and strives for a worthy presence.

The popularity of a website is determined by the number of quality links targeting it, how many clicks on the search results page, feedback, social mentions, and user experience.

This is weak A factor may include all the other elements. All of this can be achieved through consistent efforts, link building, and social media marketing.

Of course, you can’t build links without having a well-designed, well-designed website with lots of great content and/or great products. From here, you will build popularity:

4. Backlink

Link building and an extremely important job. The difference between websites that we can easily see today is the quality of links. You used to want every link, good or bad, to gain a lot of traffic.

However, now, Google evaluates the website based on the number of links pointing to that website. Therefore, it is better if you have many quality links pointing to the website.

Building links to websites is both a proactive and passive process. The initiative is because you can seek help from your customers/partners to get the link back to your website.

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Passive link building is derived from quality content strategy, gathering and giving customers what they really need and want.

Bring content that spreads through various social channels, from email to PR campaigns. “Passive” is not the best word because, in this situation, you still have to do a lot of tasks.

However, the links will automatically be built up in a “self” way. This is the true benefit of quality content: links will continue to grow and improve rankings over time without the extra effort.

5. Guest Post

Guest posts are gradually ineffective due to many “snoopers”. However, this is still a good way, as long as you invest in quality and care about the situation.

Google points out that leveraging guest posts is a good practice, as long as it doesn’t use any bad tricks. Spammers will quickly “sniff” the content of the guests or the content is contributed to the inserted links to the address they are advertising. Since May 2017, Google has been taking steps to prevent this.

However, the content posted by guests is still very effective and is also allowed by Google.

For content strategies using guest posts, look for popular sites in your industry because there will always be websites that colleagues and customers want to visit for information purposes.

When you complete the site as a source of useful content, find ways to link to popular websites so that your content can appear on these pages. That means that posts will appear on popular sites with links back to the main website.

However, you should note that useful content, when posted on popular websites, should only appear here. Taste the originality, value, and owner of those websites will be grateful to you for these content, write links to your website, share articles on social networking sites and more.

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Sometimes, they can also do an interview with you on their website. Thus, all external links, mentions or shares will be noticed by Google, helping the site increase its position easily on the search list page.

6. Take Advantage of All Link Building Opportunities

There are many ways to get your links out there, get lots of mentions, and share them. Content strategy doesn’t stop at the environment you built it yourself, but it needs to spread out strongly.

Quora is an extremely effective link building tool. This is inherently a fairly popular question and answer website. You just need to come here, search for questions that you are likely to answer.

The better the answer, the higher your rank (the answer is voted on by the user). This will bring your link to appear with questions and answers. Pay attention to contextual factors to optimize this approach.

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Forums and blog comments are also good ways to build links in your content strategy. Comment on these pages by adding helpful insights or analysis, or creating arguments with someone in a constructive way.

Make sure you bring something of value to the conversation, or you’ll be perceived as a spammer by your customers.

7. Is The Content Strategy Branding or Using Paid Advertising?

Content branding strategies or using paid advertising are not born to eliminate each other. Sometimes you will need to pay to have a high ranking on Google or advertise on Facebook.

Occasionally, you cannot rank high for a keyword that is “vital” to the brand and is required to pay for it. However, the fact that you have to pay sometimes does not mean that you need to spend advertising money wherever you are.

The internet today is still considered “free”. You can collect visits in a completely natural way, and these are the ones that exist forever.

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Advertising, however effective it is, cannot build trust in users, and it can also be perceived as well. No one thanked you for an ad.

We still need a connection from person to person. That is the promise of the Internet: connecting people who are not able to interact with each other before exchanging meaningful information.

Please build a good content strategy, along with nurturing brand reputation regularly, continuously and increase quality visits. Success based on trust will make you go further in the market.