Ways To Advertise on Facebook You Must Know

Facebook ads offer some of the most powerful options when it comes to advertising options and targeting specific audiences. You can use ads to do a variety of things, from growing your Facebook audience to promoting your application on mobile.

In this guide, we will look at the Facebook advertising options available today and how to use them like online business methods on Facebook .

Facebook Ad Type

First, let’s look at the various types of advertisements offered by Facebook.

1. Click on the Website

Clicks for website Ads allow you to link to specific pages on your website in news feeds for desktop and mobile users and the right sidebar.

2. Website Conversion

Website Conversion Ads allow you to direct visitors to certain pages with the aim of turning visitors into sales, prospects, or customers. Before you create an ad, you want to add conversion tracking pixels to your website.

You can create conversion tracking pixels in your Facebook Ad Manager. You will make pixels to add to each page on your website which indicates completion of a specific goal, such as an order confirmation page when people make a purchase or thank you page when people send in the form of prospects.

After you set up conversion tracking pixels, you can create a Website Conversion ad. Website Conversion Ads can be placed in news feeds for desktop and mobile users and the right sidebar.

3. Posting Page 

The Posting page Engagement advertisement allows you to increase the number of Likes, shares and comments on posting your Facebook page. You will be able to use video, photo or text ads in news feeds for desktop and mobile users and the right sidebar.

4. Likes page 

The Likes ad page allows you to target an audience that is likely to be converted into a business and encourage them to become fans of your page.

When you develop a fan base, you will be able to target ads and organic posts to potential customers to get more likes on Facebook. You can place Page Like ads on news feeds for desktop and cellular users and the right sidebar like how to sell Amazon products .

5. Application Installation

App Installation Ads allow you to increase the number of people using your mobile application with ad placements in mobile user news feeds.

6. Application involvement

Ad Engagement Application allows you to encourage people to use your application more often with ad placement in mobile user news feeds.

7. Event responses

Event Response Ads allow you to get more exposure for upcoming events along with responses from people you invite. You can place the Event Response ad on the right sidebar for desktop users.

8. Video Display

Advertising Video Views allows you to push it – view to your videos. This ad is optimized by Facebook to be displayed to people who are most likely to see videos on Facebook on all devices.

9. Offer Claims

Offer Claim Ads allows you to direct people to your store using special offers. You can place Claim Bid ads in news feeds for desktop and mobile users and the right sidebar.

10. Premium Ads

Facebook also offers premium ad placement for those who want to guarantee their ads appear on the top of the news feed or right sidebar for targeted users, or those who want to get a large ad placement on the logout page.

Premium ads generally need to be purchased as CPM through IO (insertion order), but some can be made on Facebook Power Editor.

This ad is intended for larger advertisers with a higher advertising budget than the average small and medium business owner who has to work together, so for this article, we will only focus on the standard types of ads mentioned earlier.

How to Advertise on Facebook

Now, let’s go to a discussion where you can make ads like a profitable online business . First, we will see ads that you can create as an admin from your own Facebook page.

1. Promote Your Page

When you go to your Facebook page, the first advertising opportunity you will see is to Promote Your Page in the left sidebar where you see the number of likes of your page. When you click this option, you will be able to preview the appearance of your ad in news feeds for desktop users and mobile users as well as the right sidebar column.

The ad will use the name of your Facebook page, a brief description, and a cover photo for the advertising material. You must change this before the ad if you don’t like how they are displayed as advertisements. Or, you can click the setting wheel icon under the preview and select Advanced Options to configure your ad with customized text and images in Facebook Ad Manager.

To the right of your ad preview, you will see your targeting options. They are simple and include location, interests, age, and gender. Below, you can set a budget and schedule the duration of your ad run.

After you configure this option, you can click Promote Page to send your ad to Facebook for review. Alternatively, if you prefer to use the advanced targeting option, you can click the setting wheel icon under the preview and select Advanced Options to configure your ad with a more targeted audience in Facebook Ad Manager.

2. Improve Postings

Every time you make a new post for your Facebook page, either directly on the page itself or use tools such as Post Planner, you will have the option to increase your posts to a larger audience using the Post Boost button at the bottom right of each post.

When you click this option, you will be able to preview how the post you pushed will be seen in the news feed. Ads will use the exact text and images that you use when you post them to your page.

You will be able to target your ads based on location, interests, age and gender. Below, you can set a budget and schedule the duration of your ad run.

After you configure this option, you can click on Boost to send your ad to Facebook for review. Or, if you prefer to use advanced targeting options or change your ad material, you can click the setting wheel icon under the preview and select Advanced Options to configure your ad in Facebook Ad Manager.

3. Promote the Website

If you have included a website link in the About Your Facebook page box, you will have the option to promote your website link using Facebook ads.

When you click on this option, you will be able to adjust the text and image of your ad, then preview how your ad will appear in the news feed. You will be able to target your ads based on location, interests, age and gender. Under this option, you can set a budget and schedule the duration of your ad run.

After you configure this option, you can click Promote Website to send your ad to Facebook for review. Alternatively, if you prefer to use the advanced targeting option, you can click the setting wheel icon under the preview and select Advanced Options to configure your ad in Facebook Ad Manager.

4. Creating Ads Using Facebook Ad Manager

Even though the above ads are easily created directly from your page, Facebook Ad Manager allows you to access more ad options, create fully customizable ad creatives, and target your ads to very specific audiences.

To get started, you will click the button Create a green Ad in your Facebook Ad Manager. Next you will be presented with the following ad options to choose from based on your goals.

Depending on the type of ad you choose, you will get various options when it comes to adjusting the advertising material. For example, if you choose Click to Website or Website Conversion, you will be able to add images, connect to your Facebook page if you want to have the option to show your ads in news feeds, adjust title and text, add call to action button, and link your ad to certain conversion pixels for conversion tracking.

5. Targeting Special Audiences

The option is to target specific audiences. This can be your subscriber list, current client list, prospective client list, mobile application user, website visitor, or other group of people whose email address you have.

Website visitors are tracked by speech pixels that you must add to your website code. . These pixels can be adjusted to track every visitor to your website, or visitors who visit certain pages.

The latter can help if you want to advertise for a particular product or service, and thus only want to target people who visit the page for those products and services.

This is one type of targeting option that is stronger because you can remind people who might be interested in your business about your products and services, thus leading to a potentially higher conversion rate for your ad.

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