Increasing leads is the core of most marketing strategies, in which brands want to create content that helps them gain more customers and increase sales. While some of the basic strategies can be effective in expanding your lead list, in the long run, how effective these practices will be, too.
Therefore, marketers need to consider advanced tactics – especially during the most sensitive post-COVID-19 periods like the present time in order to gain access to new, proactive revenue streams. in welcoming customers back. Here are 8 important suggestions that can hopefully help your business supplement your marketing strategy options.
1. User’s Personality
Understanding your target audience is a top priority when implementing solutions to attract potential customers. If the effort is to prepare content for those who are not interested in the brand, it will be very difficult to convert them into loyal customers. At that time, the time and energy to build and design content that will not bring in any clear customers will indeed be a waste.
As a result, building a loyal customer portrait – the more important target groups you can tailor the content to or the marketing strategies around will become. The deeper you understand your potential customers and the individuality of each group of people, the more focused your content will be, the clearer direction you can get to maximize user impact and increase conversions. User personality/portrait can be grouped using the following parameters:
- Income range
- Technology understanding level
- Pain point
- The desired solutions
Creating at least 3-4 target segments like above to focus content or marketing resources in a cost-constrained context will help brands create campaigns with sharp performance and broaden listings. potential customers.
2. Design Multiple “Bait”
With so much content available online, reaching an audience can be a pretty fierce struggle, so when planning your marketing campaigns, how to encourage them to engage. more often with the brand.
To do that you need to give your audience some extra value – before you even ask them to do anything, called “bait” – lead magnets. Some common baits include content that responds to urgent questions from the audience quickly, such as:
- Online documentation
- Industry reports
Instead of asking customers to pay for these materials, brands can use creative pop up templates to ask users to fill in their emails before accessing the content, thereby building email lists. mine.
Brand gifts are also one of the most attractive bait in attracting potential customers as well as encouraging customers to stick with the brand.
Social media or web contests can also be used to encourage users to share content and increase followers, thereby boosting brand reach. Prizes for these contests do not need to be too complicated, but it is necessary to correctly match the interests of potential customers, just that is enough to generate interest from customers without spending too much.
3. Using A Content Cascade
Content that is censored before being accessed means exclusivity will take more time and resources to execute. Besides, because of its exclusivity, this may also be a challenge for users to access it.
While the popups mentioned in part 2 are sure to be effective, in order for these censored content to generate more leads, brands should also try another way – content cascade: the process by which the controlled content is embedded in the uncontrolled content.
A free blog post can include a call to action to learn more about content that requires email subscriptions to access.
Because limited content adds value to the free content, it will be more attractive to users and increase their chances of sharing information and becoming customers. potential.
4. Adjust The Landing Page
Landing pages should be a high-converting area in your brand’s content marketing strategy, so if the landing pages aren’t performing well, they need to be improved as soon as possible.
On a landing page designed to convert visitors into leads – the process should be the smoothest design and refinement, with some compelling, relevant text and images as well as a Visible call-to-action button.
At the same time, any factors that may result in a user bouncing off the landing page such as linking to other pages, bounce, or too many irrelevant elements should also be removed.
And yet, brands need to realize that having an independent and optimized landing page for leads is not an overnight thing, so it takes time to conduct regular testing and find. out what works best for your audience.
5. Use Link Building Strategies
One of the lead generation strategies that have been used successfully over the past few years is link building.
This area includes a number of different tactics such as allowing clients to post shared blog posts, replacing broken links, exchanging links, etc. There are a few steps to be followed to implement, such as:
- Build email lists of potential audiences
- Composing well accessible emails
- Subscribe regularly
- Stay connected with contacts
- Provide quality content
Link building is time-consuming, but the benefits of affiliate marketing are enormous, helping to create lasting connections with customers.
6. Video Marketing
Video has been popular among marketers for many years now. And with the proportion of people spending a lot of time with their presence on online platforms, video is becoming an essential part of marketing campaigns.
While creating high-quality video content for platforms like YouTube isn’t an option everyone can do, there are ways to create high-performance video content.
Online audiences are mostly looking for news, entertainment, and education. That is why censored content like webinar receives the attention of a large number of visitors. From there, brands can completely use web-based platforms to develop and distribute webinars to their audiences – most of the available software is intuitive, inexpensive.
There are other ways to incorporate video into your marketing strategies, such as live streams on social networking sites like Instagram, Facebook, and YouTube. Video marketing can drive more views as well as better reach, so start implementing your strategy as soon as possible.
7. Reuse Of Content
Creating new content on a regular basis can be tiring for marketers – especially for startups with little resources. Therefore, to save time and energy, the marketing team can reuse existing content, such as:
- Long blog posts can be broken down into short social media posts
- Create infographics or charts based on existing blogs, vlogs or webinars
- Blog posts on the same topic can be compiled into an ebook or whitepaper
- Update old blogs with new concepts and information
8. Balance Green Content
The type of content you create will influence the potential customers you generate. A content marketing strategy designed to appeal to a particular audience, over a period of time, can contribute to a large number of leads – as it’s a trending topic.
However, once the trend fades, so do those pathways that generate leads. Meanwhile, Evergreen content (green content) typically has a longer shelf life, and it works regardless of context and continually delivers customers.
But these content also need investment to grow and, at the same time, sharing them when a particular trend is covering can do more harm than good. As a result, the brand needs to balance – create a few pieces of Evergreen content that are updated with new data, but also regularly write content on trending topics.
Startups should slowly move towards enhanced lead generation strategies once they have mastered the popular methods. The eight strategies we share here have proven successful for companies in all stages of development. For that reason, the same hope of success also helps businesses reach out and expand the list of potential customers after the COVID crisis.