Every way of sales requires personal experience or sales tips. Online sales will have its own way. The same is true for direct sales.
The direct sales channel, also known as traditional sales, is a long-standing and widely used sales channel. Customer offers – The way of direct sales advice will be the topic today so that we can discuss and discuss together. Here are the general share of 100startupideas.com on this topic. Invite you to welcome reading.
- 1 HOW TO INVITE CUSTOMERS – OFFER INVITATIONS BY OFFERING PRODUCT FEATURES
- 1.1 THE INVITATION TO BUY GOODS IS EMPHASIZED BY NUMBERS, CREATING MORE AUTHENTICITY
- 1.2 SHORTEN THE DISTANCE BY CHANGING VOCATIONS, REPLACING THE WORD “CUSTOMER” WITH THE WORD “YOU”
- 1.3 DURING THE SALES PROCESS, DO NOT REGRET THE COMPLIMENTS FOR CUSTOMERS
- 1.4 ALWAYS ASK CUSTOMERS FOR THEIR FEELINGS ABOUT THE PRODUCT
- 1.5 DO NOT SAY TOO MUCH, BUT LET CUSTOMERS TALK
- 1.6 LISTEN TO CUSTOMERS’ THOUGHTS AND WISHES FOR BETTER ADVICE
- 1.7 ASK THE PROPOSED QUESTIONS
- 1.8 SHOULD NOT BE CONSULTED MECHANICALLY, TOO RATIONALLY, BUT SHOULD BE GENTLE AND AFFECTIONATE INSTEAD
- 1.9 FLEXIBLE IN THE SALES PROCESS
- 1.10 PRESSING ON THE CUSTOMER SKILLFULLY MAKES THEM BUY
- 1.11 SALESPEOPLE MUST HAVE ENTHUSIASTIC ADVICE, SALES ATTITUDE, AND RESPECT FOR CUSTOMERS
- 1.12 SALESPEOPLE MUST UNDERSTAND, HAVE KNOWLEDGE ABOUT PRODUCTS TO BE ABLE TO GIVE ACCURATE ADVICE TO CUSTOMERS
HOW TO INVITE CUSTOMERS – OFFER INVITATIONS BY OFFERING PRODUCT FEATURES
You can offer offers by using sayings, slogans that show the features and benefits that customers will receive when purchasing your product. For example, if you sell cosmetics, you can introduce and invite customers by giving the content: “Soft pink lips, more confident” to sell lipstick. Similarity for other products.
When reading content the customer will know what they get when buying your product. That helps increase the ability to make purchasing decisions faster from customers.
THE INVITATION TO BUY GOODS IS EMPHASIZED BY NUMBERS, CREATING MORE AUTHENTICITY
You should also use the numbers during the offer process. When looking at the introduced numbers, customers will easily visualize the rate of benefits they receive when purchasing products. For example, you sell refrigerators. We can offer a purchase offer such as: “Refrigerator saves electricity up to 50% but still ensures usage capacity”. When reading this sentence, customers will know they will save electricity if you buy your product.
SHORTEN THE DISTANCE BY CHANGING VOCATIONS, REPLACING THE WORD “CUSTOMER” WITH THE WORD “YOU”
Many sellers think, if you use the word “customer” will show respect for customers. But in fact, many customers call such customers make customers feel unsettled, unhappy and create a gap between sellers and buyers.
To sell goods, we should shorten the gap between sellers and buyers together by changing the way we address. Use the word “friend” to create a friendlier and easier conversation during the sales consultation process.
DURING THE SALES PROCESS, DO NOT REGRET THE COMPLIMENTS FOR CUSTOMERS
Everyone likes to receive compliments, and so do your customers. During the sale process, do not regret the compliments to help the customer mood more happy. Suppose, when customers try a costume, compliment it really well for them. When customers try a lipstick, compliment this lipstick to make their pink and white skin so beautiful, …
Making a compliment makes customers feel happy, feel that this product really suits them and wants to buy immediately. This is the fastest and most effective way to sell it right now.
ALWAYS ASK CUSTOMERS FOR THEIR FEELINGS ABOUT THE PRODUCT
In the process of sales consulting, remember to ask customers how they feel about their products to get their points changed, and by how customers express their feelings they can know what their true desire is, thereby introducing customers with suitable and better products.
DO NOT SAY TOO MUCH, BUT LET CUSTOMERS TALK
Many sales people want to sell goods but try to talk a lot about their uses, quality, designs or prices to force customers to buy products. This approach makes customers feel uncomfortable and disturbed. The sales process is essentially a process of consulting and customer support so they can find a product that satisfies their needs. So do not try to say so much, but let customers say their wishes, and then the salesman’s task is to find products that match the customer’s wishes.
LISTEN TO CUSTOMERS’ THOUGHTS AND WISHES FOR BETTER ADVICE
Listen to the thoughts and desires to know how customers want to find products, what quality or price requirements are from which you can provide suggestions to customers.
ASK THE PROPOSED QUESTIONS
You can also ask suggested questions to new customers and close orders like:
+ This product is very suitable for you
+ You (you / you) will receive … (a) if you buy this product
+ Do you want to be consulted more carefully?
+ Do you have any questions before deciding to pay?
+ Do you need to consult anyone’s opinion before buying air?
+ How do you want to pay?
SHOULD NOT BE CONSULTED MECHANICALLY, TOO RATIONALLY, BUT SHOULD BE GENTLE AND AFFECTIONATE INSTEAD
Do not try to present the product in a scientific, logical way because it makes customers feel unnecessary and less likely to gain customer trust. To make customers spend money to buy products, type in psychology instead of reason. Advise support when needed, talk quietly, emotionally to shorten the distance and create more trust with customers.
FLEXIBLE IN THE SALES PROCESS
In the sales process may occur many cases or customer psychology changes. Always look at their facial expressions and psychology to adjust their way of thinking and support sales to help sell products. Be flexible, for example, although the product is not discounted, you can say that if you buy this product, customers will get a discount to make customers make a decision to buy faster.
PRESSING ON THE CUSTOMER SKILLFULLY MAKES THEM BUY
We can exert pressure on our customers by feeling that customers like the product, we should use sales phrases such as:
+ This product has only one product left at the store
+ This product is sold very well, so it is very scarce
+ This is the last batch to produce this batch of products, so if you don’t buy it, you’ll miss it.
SALESPEOPLE MUST HAVE ENTHUSIASTIC ADVICE, SALES ATTITUDE, AND RESPECT FOR CUSTOMERS
One of the factors contributing to helping customers make purchasing decisions is the salesperson. Salespeople must have professional sales skills. Enthusiastic attitude, passion, respect for customers to create sympathy and make customers more comfortable when shopping. If the attitude of employees is not good, customers will not be satisfied, and do not want to buy goods anymore. This situation will keep losing customers if you keep going. Please pay attention and adjust the staff attitude promptly if you feel uneasy.
SALESPEOPLE MUST UNDERSTAND, HAVE KNOWLEDGE ABOUT PRODUCTS TO BE ABLE TO GIVE ACCURATE ADVICE TO CUSTOMERS
Another note about the salesperson is the knowledge of the product. If there is no knowledge about the product, the staff cannot provide accurate advice and support to customers. At the same time during the consultation process, because of the lack of knowledge, it is impossible to say that it is not coherent and smooth. Therefore, pay attention to the training of sales skills, knowledge of the product fully before letting the employee directly contact with customers.
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