We often think that washing all individuals can be done by ourselves. But not every outfit, or anything, can wash itself at home or in the room they will need to take to the laundromat that specializes in that product. For example, a vest must be brought to a dry cleaning shop, or a large-scale blanket cannot be laundered at home.
Today’s theme is to learn how to do a laundry business, A Guide to Open Small Laundry in Cities and Rural Areas. Invite you to read the following analysis.
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- 1 2, SELECT THE TARGET AUDIENCE
- 2 3, SMALL LAUNDRY BUSINESS – SHOPPING EQUIPMENT FOR BUSINESS
1, THE INSTRUCTIONS FOR OPENING A LAUNDROMAT ARE SMALL – DETERMINING THE MARKET TO DO BUSINESS
As mentioned briefly in the introduction of this topic, many people still believe that there will be no need to use the laundry service. So before you start your business, you should take the time to survey and study how the customer needs in that area for the use of laundry services.
If there are households around the house, there are women in housewives, families have washing machines, you will not be able to do business here. Should choose the area where many customers need to use this service.
Determine how many competitors are previously laundries in this area. How they work, the types of machines they are using and how they attract customers. You can also rely on competitors to know more information about customers and the need to use laundry services here. So don’t skip this step!
2, SELECT THE TARGET AUDIENCE
To determine customer needs for laundry service, you should identify the customer you are targeting. For example, customers are students and homestay students. Because they stay in the inn, they only wash their clothes by hand, and for blankets they will need to use laundry service to make it quick and convenient.
If you choose this customer, you will open a store near the school, university, student accommodation, near the industrial zone, near the workers’ accommodation. In addition, you can also choose customers who are hotels and motels. This customer will need to wash the blankets, sheets and pillows very much and often.
Many motels and hotels have their own laundry facilities but there are many places that are not available and they need to use laundry services outside. You can open a laundry near the motels and hotels in the tourist area to do business.
Another suggestion is that you can also open a laundromat that specializes in a product such as a dry cleaning shop that only receives uniforms and vests. Please try to consult some customers in this section try it!
3, SMALL LAUNDRY BUSINESS – SHOPPING EQUIPMENT FOR BUSINESS
A laundry business cannot be without washing machines or dryers. So when deciding on this service business, you should start to find out which types of machines are suitable for business conditions in terms of quality and price, which brand you should choose, how you look, …
Many laundromat stores because in order to save on initial investment they choose to buy old washing machines and dryers for business. You can also refer to this way to save costs if the investment capital is not allowed.
However, 100startupideas.com has one advice that you should buy new machines and choose industrial models for business. Because if you choose the old machine, it can be cheap but the operation capacity and quality will not be good.
If there is a problem in the business process, you will have to pay more for repair. Plus, it will be equal to the money you buy a new device from the beginning.
Therefore, if possible, buy a new washing machine, dryer to do business. In addition, many people also choose family washing machines, so the number of washable clothing items will be limited to a low capacity, which will reduce the quality of your service. So,
4, EXPERIENCE IN THE LAUNDRY BUSINESS IN THE CITY AND THE COUNTRYSIDE – THERE SHOULD BE INVESTMENT IN WASHING POWDER AND WATER DISCHARGE
Washing clothes everyone wants it to be clean and fragrant. Many shops because they want to save costs but do not use conditioner, use soap only, but it is normal. You should invest in soap and fabric softener when trading this service.
It will help improve your service quality and more customer satisfaction. When they get their clothes and blankets back and they find it smells good, they will feel more happy and happy. You can also use detergent only, but choose a scented detergent for business. Remember to note this content!
5, HOW MUCH CAPITAL IS NEEDED TO OPEN SMALL LAUNDRIES IN CITIES AND RURAL AREAS?
To open a laundry, we need capital to buy equipment such as a washing machine dryer. As a small laundry, we can buy about 5 washing machines and 2 dryers. On average, each device is worth 7 million. Then the amount of imported capital is about 49 million dong. In addition, we need to pay the costs such as:
+ Rent of premises: in the city, the rent of the premises will be more expensive with the price of about 10-15 million / month. In rural areas, the rent can be about 1-2 million / month. The first time you rent a house, you have to deposit from 3 to 6 months so it will make the investment capital increase.
+ Employee rent: you may not need to hire staff if there are people in the auxiliary home. If not, it will need to hire about 1-2 staff to do the job such as carrying clothes to dry, which is a piece of furniture, a package of things for guests, …. Each employee is paid a salary of 3-4 million / month.
+ Money for making signs, banners, advertising, …: about 10 million
6, MARKETING TO ATTRACT CUSTOMERS
How to attract customers to your laundry? On the opening day, we should reduce the price of services to attract customers, distribute flyers + hang banners to let customers know about the laundromat promotions. Invest online channel to introduce and reach customers in the region.
For example, if you choose a customer object as a student, you can create a Facebook page that regularly posts + images and shares in groups of students in the school, local community groups like Market sale, regional employment associations …, so you will reach your main customers better. In addition, you can create a competitive advantage by reducing 5% for customers with a heavy weight of 20kg or more.
This way helps more customers come to use your service by getting people to collect items to go together. Thus, instead of having only one customer up to now, you have up to 5 customers to use the service of your shop. Another way you can refer to it is free fragrant discharge. Customers will feel more happy and happy when their items are washed, fragrant and free of charge.
Above are some sharing about opening a small-scale laundry in the city and the countryside. Thank you for following this analysis.
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