In 2018-2020 the trend of online sales on Facebook, how the online network will grow. This content will also share 13 effective ways to sell online on Facebook.
Facebook is currently a social network boss, whether used for purposes or used because of its habit, it has a certain stickiness. In addition to chit chat with friends, update status, upload photos, videos, documents, Facebook is also a hot business spot. Many large companies are now using Facebook to make online business channels, so Fabcebook is becoming a mainstream business.
If you plan to sell via Facebook, let your customers know about your Facebook account, the fixed traffic channel cannot be fixed but is required to change according to the customers’ changes. With B2B business models (businesses and businesses), it is necessary to pay close attention to this.
So through this article, I will guide you how to sell on Facebook , marketing strategies including connecting, exchanging and exchanging between Facebook and other social websites? How to increase Fans traffic on Facebook?
How to improve marketing strategies on Facebook? At the same time, I will guide you how I did to bring Facebook traffic to other websites. This article is very practical and I hope you pay attention to read.
Before reading this article you need to have a condition that must have your own website to sell through that website. If you are eligible, please follow the content below, if not please skip it to avoid wasting time.
- 0.1 1, TAKE ADVANTAGE OF SOCIAL NETWORKING CHANNELS YOU ALREADY HAVE AN ACCOUNT WITH
- 0.2 2, UPDATE YOUR LATEST STATUS ON E-MAIL
- 0.3 3, PROMOTE YOUR FACEBOOK ACCOUNT BELOW THE LINE (BTL)
- 0.4 4, POST ITEMS AT THE RIGHT TIME
- 0.5 5, INSTALL SCHEDULING POSTS
- 0.6 6, USE FACEBOOK PLUG-IN SOFTWARE
- 0.7 7, USE ADS ON FACEBOOK TO SELL ONLINE EFFECTIVELY
- 0.7.1 (1) FACEBOOK PAGE ENGAGEMENT – THE NUMBER OF PEOPLE INTERACTING WITH YOUR FACEBOOK PAGE
- 0.7.2 (2) FACEBOOK PAGE LIKES-LIKES PAGE
- 0.7.3 (3) CLICKS TO WEBSITE – HOW TO SELL ONLINE EFFECTIVELY ON FACEBOOK
- 0.7.4 (4) WEBSITE CONVERSION RATE
- 0.7.5 (5) APP INSTALLS-INSTALL THE APPLICATION
- 0.7.6 (6) APP ENGAGEMENT – NUMBER OF PEOPLE CLICKING ON THE APPLICATION
- 0.7.7 (7) EVENT RESPONSES-EVENT ADVERTISEMENTS
- 0.7.8 (8) OFFER CLAIMS-ADVERTISE ON FACEBOOK
- 0.8 8, ORGANIZATION WORKS ON FACEBOOK
- 0.9 9, USE THE FUNCTION @TAG NAME
- 0.10 10, INSTALL THE APP CUSTOM TAB APP
- 0.11 11, PROMOTE PROPAGANDA THROUGH OTHER FACEBOOK PAGES
- 0.12 12, USING MULTIPLE IMAGES AND VIDEOS
- 0.13 13, CREATE A GROUP OR JOIN A GROUP
- 1 REPORT OF EXPECTED CONSUMPTION TREND IN 2018-2020 IN FACEBOOK SALES
1, TAKE ADVANTAGE OF SOCIAL NETWORKING CHANNELS YOU ALREADY HAVE AN ACCOUNT WITH
What is the way to introduce the product on Faceboo ? At the most eye-catching place on the website, post your social networking accounts to tell customers that you already have an account at other social network channels. Customers can directly click on the link to come to the interface of your other social networking sites that directly communicate with you.
You should not worry about low usage frequency, you never think that foreigners are idiots, they will think very carefully when they spend money, they will pay attention and observe the appearance of the product. Your products are in many different ways, for example, they like to see the “about us” section, try asking how many of us like them interested in “about us”?
When downloading a software, how many of us will read the “terms”? The thinking of foreigners is different from ours, they are always harder than we think.
2, UPDATE YOUR LATEST STATUS ON E-MAIL
How to sell on Facebook effectively? If you regularly contact customers by e-mail, I recommend updating your latest social network status to your e-mail, which will help you get the attention of the community. more social networks.
Want to receive a gift from us? Like us on Facebook! If you are currently organizing something on Facebook then you can attach the link of the activity to the e-mail like “call to action” like: “Want to receive a gift from us? Like us on Facebook! ”
At the same time, you can also send e-mail everywhere for promotional propaganda. This is also one of the effective ways to sell online on Facebook.
Note: Please send an e-mail in the mornings from Monday to Wednesday every week, because this is the time of the highest view.
3, PROMOTE YOUR FACEBOOK ACCOUNT BELOW THE LINE (BTL)
There are many business people on Amazon asking me that they have done very good business on Amazon and have had fixed customers, now want to make their own website, so they want to promote on the website, how to attract fans, followers on Facebook?
There is a common example like this that you often see a lot of entrepreneurs constantly promoting their community’s zalo account, although Facebook doesn’t have QR codes but the thinking is the same, you can absolutely advertise Publish your Facebook account below the line.
(1) Write your Facebook link to your business card or business card to promote your Facebook account. For example: http://on.fb.me/1fl0xbq. Should design links short and easy to remember.
(2) Write on the package or gift.
4, POST ITEMS AT THE RIGHT TIME
Posting at the right time will make more people see it. So you need to watch every time you post the best time. In addition, you can use the survey tools like Facbeook insight to see at what time your posts are viewed by most people so that you can promote and sell online on Facebook effectively .
In addition to installing Facebook insight application, you can refer to some other applications I often use such as: Hootsuite ， Sprout Social and Simplymeasured can help you test more data such as: a few days posted Download the article as best, use keywords or at the most popular time …
5, INSTALL SCHEDULING POSTS
Currently the number of Facebook users has reached 1 billion, you think about what this means? Your article must always be hot to attract more online communities.
In order to publish effective online sales articles on Facebook, you need to understand the following numbers:
(1) Using emoticons can help you increase your comments and share by 33%. At the same time, emoticon articles are more liked than non-emoticon posts, 57%. This is one of the effective online selling experiences on facebook.
(2) Setting up a question & quiz will attract even more comments.
If you do not know how to install the article schedule, please click here.
6, USE FACEBOOK PLUG-IN SOFTWARE
Currently you can directly log in to Facebook on many different websites, at the product introduction usually install “like” button and “share” button, this is provided by Facebook to help you sell. Online online can attract more customers.
These supporting software are very beneficial in prompting customers to shop quickly or can directly share your products to other social networks, which are highly effective in propagating and promoting. Helping you do business effectively on Facebook .
7, USE ADS ON FACEBOOK TO SELL ONLINE EFFECTIVELY
Using Facebozk ads is really necessary, but the cost is not as expensive as you imagine. Especially when using the previously useful custom audience function. Advertising on Facebook has a huge impact on your number of followers and revenue, because the powerful re-marketing feature on Facebook! This is a very useful feature for those who are learning how to sell on Facebook .
Currently Facebook ads can be classified into several categories:
(1) FACEBOOK PAGE ENGAGEMENT – THE NUMBER OF PEOPLE INTERACTING WITH YOUR FACEBOOK PAGE
Increase likes, shares, comments for posts, videos and photos.
(2) FACEBOOK PAGE LIKES-LIKES PAGE
Increase the number of fans on Facebook.
(3) CLICKS TO WEBSITE – HOW TO SELL ONLINE EFFECTIVELY ON FACEBOOK
Lead people who like Facebook pages to your website.
(4) WEBSITE CONVERSION RATE
CR is a measure of how potential customers become real customers when they buy an item or your service
(5) APP INSTALLS-INSTALL THE APPLICATION
Install the application on the phone.
(6) APP ENGAGEMENT – NUMBER OF PEOPLE CLICKING ON THE APPLICATION
In order to appeal to everyone with high participation in the application.
(7) EVENT RESPONSES-EVENT ADVERTISEMENTS
That is, advertising for your event.
(8) OFFER CLAIMS-ADVERTISE ON FACEBOOK
No need to do anything just upload photos.
A point of note for you when doing advertising is that you definitely need to know what the goal you want to achieve? The goal must be clear, so you need to understand the following:
(1) Experience of selling online on Facebook is that you accurately confirm each group of users (country, age, gender). If you use the Google analytics tool to track, you can join with some re-targeting data to optimize your Facebook ads.
(2) Advertising images need to use some attractive images to attract participants.
(3) Advertising style requires the use of simple and understandable words to attract the participation of many people.
If you are marketing your product, you can use some of the following sentences:
Like Us today, Like Us today! “Like Us today!”
Simple sentences and easy to answer “yes” or “no”, the majority of users will choose “yes” and then perform “Like us today”, the word will become your Fans, trust me to go is a very useful method to promote and sell online effectively.
8, ORGANIZATION WORKS ON FACEBOOK
Through debates on Facebook will be able to attract a lot of online communities and organize activities and events on Facebook that will bring more participants to your Facebook page from there. Increase the quality of gaining points in your page. For example, call to action events often attract 5.5 times the number of participants compared to other regular posts.
9, USE THE FUNCTION @TAG NAME
Everyone wants me to be the focus on social media, if among everyone who is alone named @A, @ B … surely your mood will be different, so tagging The proper name will help you get closer to your fans.
How to do online business on Facebook? In terms of business you can use this tag function to conduct Viral marketing ie “viral marketing”, for example “@A, @B, friend A, you can read this sentence please inbox me … … However, currently using this function is relatively strict but if you have data, you can still use this tag function well.
10, INSTALL THE APP CUSTOM TAB APP
Research shows that 35% of users click like by installing the Custom Tab application on Facebook, because if you want to participate in activities required to click like, this is a hard rule that you can do. 42% of users receive rewards through clicking like pages, so this secret number 8 and 10 are the same in order to attract more fans and participants to your Facebook page.
Although it takes a bit of technical work, if you exploit it yourself, it is not too difficult, of course there are also very good free applications like Static HTML – iframe tab ….
11, PROMOTE PROPAGANDA THROUGH OTHER FACEBOOK PAGES
Please emphasize once again that if you do business online via Facebook you absolutely cannot let it turn into an isolated island. This refers to the following two issues:
(1) You need to combine Facebook with other social networking applications for business, as above I mentioned that Facebook is associated with Email, Youtube for sales marketing, this is a combination of external promotion. .
(2) Facebook marketing itself. What does it mean? That is, re-marketing on every step, such as operation, after you have arranged the scale but don’t leave it alone, will someone come to see your activity? Of course not, you must constantly re-market your activities.
Therefore, the promotion of propaganda through other Facebook pages will be interpreted as cross-promotion ie propaganda of each other in groups or other Facebook pages.
12, USING MULTIPLE IMAGES AND VIDEOS
The rate of people viewing images and videos is always much higher than those of text.
Using images can increase 120% of participants. If you upload more and more photos, including photo albums, this number can reach 180%. Of course, getting this number is when compared to the articles in the form of text and regular letters.
It is recommended that you try to shorten the access link name such as bitly.com …
Why? Let me give you the following data: 250-character links get 60% of the participants, if 80 characters will get 66% of the participants.
13, CREATE A GROUP OR JOIN A GROUP
Groups on Facebook have 3 types of powers that are closed, open and secret groups. Different powers will have different features, so which group should we install?
(1) OPEN GROUP-OPEN GROUP
Anyone can view the group (can view the article but not to write). Create open groups to build credibility and publicity, so this feature is very relevant in promoting your product brand.
(2) CLOSE GROUP
Only when a team member can read the news, those who have not joined the group will not be able to read or view it. Closed groups often do not want to publicize on a large scale just want to receive and listen to the opinions of the members of the group. For example, setting up an internal group of companies that do not want to be publicized should use a closed group. This feature helps you answer or solve internal problems.
(3) SECRET GROUP – SECRET GROUP
As a private group, only those within the group can communicate with each other, the outsiders cannot apply to join or cannot find the group through the search engines. If you ask which group I use often, my answer is “I often use more closed groups.” Often people will often use more open and closed groups depending on the purpose of each individual or business unit.
Creating a group is very interesting and useful, if you have something hot, special can be shared with everyone immediately.
REPORT OF EXPECTED CONSUMPTION TREND IN 2018-2020 IN FACEBOOK SALES
1, MEDIA, SOCIAL NETWORKS BECOME ONE OF THE ONLINE SHOPPING AND SALES CHANNELS
Recently, data service company Avionos announced, “The 2018 Consumer Trend Report” pointed out that more than 55% of Americans have been shopping through social networks and media like Facebook. , Instagram. 60% of consumers expressed that they have never bought hot products online or celebrity products on the network.
The report also showed that of the 1409 US consumers surveyed, more than 66% of consumers expressed that when surfing the web they will often search on Amazon or Google. This shows that the mainstream search engine has replaced the traditional web browser model.
The biggest gain from this report is the number of consumers who shop on social networks. In addition to helping retail stores become more confident when promoting products or exchanging with consumers on social networks, social networking becomes a shopping channel will also bring business opportunities. terrible for retail stores. In fact, consumers via social networks often have higher spending levels than others.
2, DETAILED PRODUCT INFORMATION HELPS INCREASE THE RATE OF SUCCESSFUL SALES ONLINE
Avionos also discovered that when consumers buy products online they often want to learn more about product information. More than 54% of respondents expressed that they will be more confident when shopping online if they receive detailed information about products on online stores.
49% of consumers said that before buying a product online, they would be more reassured if they could follow the product catalog and find other relevant content to help with shopping. . If it is possible to do this in advertising and the search results will be very good, because doing so consumers will not have to waste to find detailed information related to the product in the website of the door retail goods.
3, SHOPPING EXPERIENCE BECOMES THE FOCUS
Scott Webb’s Avionos CEO in a speech once said: “The traditional shopping experience is not enough to meet today’s demand. Consumers hope to be able to communicate directly with retail store products anytime, anywhere quickly, personalizing and informing ”. “Amazon has become the game rule especially in improving consumer standards.
This makes retail stores have to change their overall strategy, focusing on transactions that the shopping experience owns, focusing on providing interesting content and personal consumption experience. chemistry for consumers on shopping channels ”.
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