Realistically share the experience of managing retail store chains, how to process orders faster, avoid errors when the number of customers and store sizes are larger.
The chain of shops and businesses has grown rapidly but retail chain stores have many problems that make it difficult for managers.
Here are 10 major problems that are common to retail store chain management, and from how many stores I have managed.
In this analysis, I would like not to mention all the problems of a chain store business model. I mentioned 10 issues that almost, any boss (boss) built on the journey to build the retail store chain will also encounter.
1, THE DAILY MANAGEMENT MODEL OF RETAIL CHAINS WITHOUT ORDER IS DIFFICULT TO GUARANTEE THE QUALITY OF SERVICE.
As a consumer, most of us must have met a situation like this: You go to a restaurant, the beautiful door-to-door receptionist invites you inside.
But just entering the inside of the restaurant is an extremely stressful atmosphere, the service staff who are all busy with dust, running back and forth and no one pay attention to you.
Standing for a long time, looking for a long time, I could only get a seat, on the table were all “rice left over,” there was no one to clean up. You don’t stop waving and calling: “Waiter! Waiter! ”.
Finally, a beautiful girl came forward, very polite attitude: “Sorry for the long wait, please ask if you want to pay, right?”. You were stunned then at the waitress, you really couldn’t explain to her that you didn’t eat. I believe that, in such awkward situations, the person with experience managing the store is also very afraid, there is no way to just say “Sorry”.
This is one of the manifestations of chaos in the daily management of retail stores.
It is because this kind of management without order makes customers leave you more and more, if you continue to do business, it will be very unpredictable.
2, THE STAFF LACKS THE SKILL OF FOSTERING SKILLS, WORKING WITH FUMBLING HANDS CONSTANTLY MAKING MISTAKES .
I believe that there are many people who have been deeply experienced in this matter, because without careful training of things that others do very simply and gently in the hands of new people, they constantly encounter troubles. and trouble.
Especially in guiding shopping customers, untrained instructors are constantly chasing their customers publicly.
3, THE GATHERING CAPACITY IS NOT STRONG ENOUGH, THE COOPERATION AMONG EMPLOYEES AT RETAIL STORES HAS NOT BEEN CLEVER.
Vietnamese people have relatively high skills, rich imagination, but have not been trained professionally.
The same thing A thinks is that it must be done like this and B thinks that having to fix it like that, without any standard of measurement, of course, will not be able to reach a unified agreement. Working together will be very disagreeable.
In how to manage a restaurant chain will often encounter a problem like this, it is the business director and head chef often disagree with each other. Why so?
The director of the restaurant business complained that it was very difficult to invite the customers to order, but the kitchen often complained about not having enough preparation of the cooking materials, which made us constantly apologize to customers. Why not import more materials a bit?
Head chef also laments no less that there are many surviving dishes but the business side does not advertise the promotion has wasted a lot of raw materials and then demanded more imports.
In fact, those with experience know that this problem is not difficult to solve, just do well the task of thinking the natural problem will be solved easily.
4, THE SPIRIT OF WORK IS NOT HIGH, THE FEELING OF STAGNATION INCREASES .
The joy that the work gives us is inherently limited, usually the employees at the retail stores when starting work will be very enthusiastic, high-performance.
After a while, when the experience of working progress is discovered, the work performance is in contrast.
This is because retail stores lack competitive mechanisms and encourage work, not periodically organizing thematic activities.
The stagnation of employees not only affects job performance but also disrupts customers’ shopping aspirations.
5, MANAGING THE STORE OFTEN TIRED SO IT WILL BE VERY DIFFICULT TO RAISE THE REVENUE FOR THE STORE.
The store managers often think that, as a manager, they must set an example for themselves, whatever is an exemplary leader, but the result is, you will find every day extremely tired and submit The staff’s level is still on the spot.
The reason is that the way of managing many of their shops / shops is lack of science, I am always busy with junk and suddenly discover that the store’s revenue has been reduced.
Why? The very simple reason is that we do not know how to export effective store management experience to standards, lack of non-standard management and management standards, which makes store managers just sluggish. to handle unexpected situations that forget your real mission is business analysis and management.
6, LACK OF RETAIL STORE MANAGEMENT PROCESS; RULES AND FORMS MAKE STORE MANAGEMENT USELESS, INCREASING MANAGEMENT DIFFICULTY.
Because there is no standard management tool system, every time something happens, the shop manager has to think about how to deal with it?
Everyday things don’t look the same but actually have a lot of similarities.
This is like someone walking through a river every day, swam all the time, but not thinking about being as simple as making a bamboo raft.
Managers always have to brainstorm over and over again, capital management can be very simple but just because of lack of management tools, it becomes more difficult.
7, THE STORE MANAGEMENT STANDARD ITSELF HAS BEEN INEXPERIENCED AND DIFFICULT TO COMPLY WITH AND PERFORMED PROPERLY.
A lot of retail chain stores find that their businesses are very keen to find their documents and then copy and modify a bit to make their own.
The result is inconsistent with the actual situation of the business or current period, having a manual without standards, writing down but not doing or doing things that are not written.
And so compiling a pile of documents and then removing them or like daily staff spending time to fill in the summary report is more than the time to do their main job.
8, THE MANAGEMENT CAPACITY OF BUSINESS SHOPS IS UNEVEN, SERVING A SERIOUS LACK OF UNIFORMITY.
Many retail chain stores lack the training process of store management positions and other key positions, have not built training and training syllabus for these positions, so that people Managers will universalize their stores based on their abilities and experience, making the difference in service in stores different.
Consumers will not be able to enjoy the same quality of service in all stores, and these problems will become more serious over time, even affecting the brand and reputation of the business.
9, SERVING IN A CHAIN OF RETAIL STORES THAT LACK RELEVANCE, IT IS IMPOSSIBLE TO ENSURE GOOD PRODUCT QUALITY, MAKING IT DIFFICULT TO MAINTAIN LONG-TERM CUSTOMER AFFIRMATION.
Due to the lack of monitoring and management mechanism, rule standards cannot be integrity, continuity and effective grasp. There are standards but it is important to have someone to do it.
Many retail store bananas do not have a monitoring and inspection mechanism, do not know how standards are implemented? How far has it been done? And of course, it is impossible to know the effectiveness of standard implementation!
10, BUSINESSES WANT TO QUICKLY EXPAND BUT FOUND THAT THE CHAIN OF RETAIL STORES COPY CAN NOT SPEED UP, JUST SPEEDING UP WILL APPEAR ALL KINDS OF PROBLEMS.
This is mainly because in the development process, enterprises often focus on accumulating capital without setting up a mechanism to foster and reserve talents, no suitable people and no suitable method to copy one Quick way.
It’s hard to wrestle with operating system software but can’t lose the opportunity to grow meaninglessly.
By analyzing the above 10 issues, we learned that if a chain of retail stores want to quickly improve their business level, it must be derived from the following three key issues:
First : A set of reasonable and effective operating standards is a solid foundation for the chain of retail stores and more importantly, the code of Davinci to expand and develop a chain of stores. odd.
Second : There are standards then the next thing will of course be to strictly follow those standards.
Whether to foster and train employees in a business is serious has become a nuclear issue. The criteria that have been set without training, not implemented and enforced are just words written on paper.
Third : Use the test order to ensure that the implementation of the standard is effective. Raising the standard has become a must-have management secret to improving the quality of retail stores.
AND IF YOU WANT TO DO THESE THINGS, THE RETAIL STORES HAVE TO COPY IT SMOOTHLY AND FIRST HAVE TO CREATE SOME CONDITIONS:
1 . Invite experts or store management experience to export standard.
2 . Thoughtful thinking, improving professional management skills for managers in charge of a chain of retail stores (including head office), ensuring they can take on even superior with the requirements of the position.
3 . Improve training and training skills for management classes, ensure that the rules in the chain of retail stores are taken seriously, the standard content is taken seriously.
4 . The most important thing is to encourage athletes to encourage all employees to participate, through promoting the collective strength and wisdom of all employees in the chain store to perform long-term upgrades for enterprise. The problem arises in the chain stores and the solution is at the headquarters.
Aiming at common operational issues in the chain of retail stores to closely grasp key points, building a chain store model 3 in 1 includes: Enforcement, training and management; Otherwise it will only be possible to improve the single links that cannot achieve the overall improvement effect.
“Where is the cure” cannot solve the problem, it is necessary to put the final solutions into problems arising at the chain of retail stores – works to copy the store.
In order to upgrade the operation of the retail chain system, enterprises need to show their famous internal status, all employees will have to participate in the project copy of the chain of stores to In order to ensure the standard, the copy process of retail stores is taken seriously and must be constantly upgraded to prepare for future expansion.
According to the practical experience of managing retail chain stores in particular, and how to manage many stores in general, the content copy operation of stores can be divided into 4 stages and completed in 5 months as follows:
STAGE 1 – STANDARDIZATION OF BUSINESS ACTIVITIES:
through the joint efforts of excellent employees in key positions of retail chain stores held in a month’s time, through refining revenue processes, analyzing operations to export standard operating content, copy the foundation of the revenue model in the chain of retail stores.
STAGE 2 – OPENING SPECIAL MANAGEMENT TRAINING CLASS :
In this second phase, it is recommended to organize senior management personnel of the chain of retail stores to participate in management courses on the management of the operation of retail chain stores to help them in the future. more knowledge about the chain store system, researching and discussing chain upgrading standards to help improve management and operational efficiency.
STAGE 3 – TRAINING SYSTEMS TO TRANSFER FROM INSIDE TO OUTSIDE:
In the first stage, we have built the standard, the second phase has conducted the capacity building for the senior middle managers.
By this third stage, it is required that all senior middle managers strengthen the training of skills for all employees in the chain store system so they can capture and know all the standards in The chain also turns this training work into a daily job, building a forum environment so that each employee in the chain of stores can self-improve.
STAGE 4 – MONITORING AND MANAGEMENT OF ENFORCEMENT SYSTEM:
The standard has been thoroughly enforced during the third paragraph. How is the performance? How to manage and monitor the implementation and completion of tasks during this period?
It is necessary to organize activities to thoroughly grasp the objectives within 2 months, conduct a thorough assessment of the objectives and effectiveness of implementation in the whole chain of retail stores and then conduct additional remedies for the remaining stores. bad .
Through the implementation of the work content in the above four stages, we can ensure that outstanding issues in business operations and chain management of retail stores have been resolved. effective way, ensuring the upgrade of the system in the business chain of the chain store.
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