Beauty is one of the regular needs of women. Today, appearance greatly affects work and life, so everyone wants to look after themselves beautifully. In addition, relaxing after a hard day of work is also what you want for yourself.
Spa or salon services began to appear many years ago, but until today it has really affirmed that this is a healthy business, bringing economic efficiency with an attractive source of income and creating many prices Spiritual treatment for users.
We see a lot of Spa or salon salons opened but also quickly faded away and could not last long. So how to attract customers, maintain and develop Spa or salon business? The topic of today’s article we share is how to attract customers to the Spa or salon. Hope that with the suggestions in this article by bytuong.com will help you add the most effective ways to attract customers.
IDENTIFY WHO THE SPA or SALON WANTS TO TARGET?
First, you need to identify who your customers are to choose the business size and devise ways to attract that customer effectively. Each customer will have different psychology, purchasing behavior and service needs. So, this is the first and necessary step to start ways to attract customers to the Spa or salon.
USE ADVERTISING TOOLS TO REACH MORE CUSTOMERS
In order to increase access to customers, make people more known, we need to use advertising tools.
For online channel: we should set up website, facebook page and combine with running ads, optimizing keywords, posting images, content about beauty services and sharing so customers can enter learn more.
For live channels, we can distribute leaflets, hang banners and posters. Using media advertising to introduce Spa or salon, however, the cost will be very high.
ENTICE CUSTOMERS BY GIVING FREE GIFTS IF CUSTOMERS USE A SERVICE AT SPA or SALON
You can attract customers by offering a promotion program such as giving away free gifts if customers use a service at the Spa or salon. For example: Customers will be given a bottle of lotion if they use white body bath service ….
The psychology of customers will feel like they can use the service at Spa or salon so they will be willing to spend money to use. Many customers just want to get promotional gifts so they only use the service. So, this is an effective way to attract customers to the Spa or salon.
ALWAYS CALL TO VISIT, TAKE CARE OF CUSTOMERS REGULARLY
Always focus on taking care of customers after using the service at Spa or salon. You can call to see how the client’s skin health situation is, cosmetic problems have occurred or not? And recommend customers to visit Spa or salon again to continue beauty care. It will help remind customers of their needs and make them return to your Spa or salon again.
ATTRACTING CUSTOMERS TO THE SPA or SALON BY SHOWING PROFESSIONALISM IN THE PROCESS OF PROVIDING SERVICES
Professionalism in service, space layout is also one of the factors that help create trust and attract customers. Spa or salon staff should have uniforms, each will take on a certain job. The staff must be trained to have massage skills, using care devices to create a care to create comfort for customers. The more professional the value of your Spa or salon brand will be enhanced.
WANT CUSTOMERS TO COME TO YOUR SPA or SALON? MUST CREATE TRUST FOR CUSTOMERS BY COOPERATING WITH CELEBRITIES
In addition, a way to attract more customers to the Spa or salon is used by many large Spas that are collaborating with celebrities to advertise.
You can invite famous beauties to experience beauty care at your Spa or salon, then ask them to introduce and promote it. Of course, you still have to pay for this advertising. You can shoot videos of celebrities who come to use Spa or salon services, agree with them about posting Spa or salon on their personal facebook page, etc. Because they are famous, there will be a fan department. and customers who see celebrities use them will feel more confident.
PERFORMING THE FIRST PRICE REDUCTION FOR FIRST TIME CUSTOMERS USING THE SERVICE AT SPA or SALON
First impressions are especially important. If the first time customers feel not happy, comfortable, they will not come back the next time. If the first time you serve them attentively, wholeheartedly makes them want to come back again, you have succeeded in the first step. In order to impress our customers for the first time in the Spa or salon, we can make discounts to create more sympathy and friendship. You must remember to verify this is the first time customers come.
HARNESSING THE POWER OF THE INTERNET – OPEN AN ONLINE CONTEST ABOUT BEAUTY
Another way to attract visitors to the Spa or salon is also used by many people, which is to open an online contest on beauty and beauty.
You can post on the website of the beautiful photo contest, or video sharing how to take care of yourself, … to create interaction with customers. In the content section, please specify how to participate, time to organize, how to calculate points and rewards! Often the higher the value of the reward, the greater the attraction. So you will have more interaction with customers. Synonym with the cost is also very much. So if the ability does not allow it, you should not do this.
CREATE MEMBERSHIP CARD FOR CUSTOMERS WHO COME TO USE THE SERVICE AT SPA or SALON
When customers come to use the service at Spa or salon, we should do membership card to encourage customers to visit more times and it is important to get customer information. Getting customer information helps us to better care and support them.
USE GOOD AND QUALITY COSMETICS WITH BRAND TO CREATE TRUST WITH CUSTOMERS
One of the ways to attract the attention of customers when coming to Spa or salon is the quality of cosmetics. Should use cosmetics with well-known brands to create trust and ensure quality of care, providing Spa or salon services.
If using cheap, low quality products will affect the skin and health of users. Thus, when an incident occurs, the customer will be able to return feedback and lose confidence with your Spa or salon. Therefore, 100startupideas.com thinks that you should choose good cosmetic brands to do business.
In addition, when you trade in Spa or salon, cosmetic brands will also come to cooperate on mutual benefits. That you will help them advertise, introduce and sell products. And you will get the advantages and attractive support policies. So you don’t need to worry if you can’t find a suitable cosmetic brand to save costs.
If you find this article useful, please share it with everyone. You can also find business knowledge, how to make money with other products or ideas in each category on 100startupideas.com.