The majority of the women who saw the clothes on display would look back in a passionate way. Clothing stores not only sell clothes. But also the customer shopping experience. And even a dream about women ‘s desire to beauty.
So how to attract consumers’ eyes? How to take advantage of small space planning into mobile walkways suitable for employees and customers? How to bring a deep impression to customers thanks to the unique color design and creative space?
DECORATE THE SHOP BASED ON LOCATION, COMPETITIVENESS AND CUSTOMER GROUP
Locating customer groups and products must be accurate. The new store can find the right decoration. If Japanese-Korean style, store decoration should be lovely, vivacious. If aristocratic style, decoration will be precious and luxurious. If the style is wild, strong, nicely decorated to increase the selling point.
If in the style of a young woman, inside the store should take pink as the main theme. Coordinate a little more gentle and melodious music. Consumer air in the entire store must follow the prevailing trend. The light is harmonious and bright enough. If the mainstream customer group is male. Decorating the store should have steel lines. The main colors are bold colors, building true male style.
If the main consumer group of the store is business women. Space must be fashionable. Use many small light bulbs to light up. In addition, products must be diversified and plentiful to meet many different needs of women. Provide customers with many opportunities to choose as possible.
PLANNING SPACE AND WALKWAYS IN THE STORE
Planning a walkway must be based on work needs. The first design focus is the way to create a comfortable feeling for customers. Next is the moving habits of the employees of the goods.
Don’t make everything in the store okay, then consider the way back. If customers feel uncomfortable, it will definitely affect the psychology to the store. Or if the store staff is not convenient, it will affect the transaction speed.
The space shown in front of the store entrance must first be eye-catching and the display must have a focus. But on the principle of not obstructing or affecting customers’ pathways. Widely is the factor to be considered first.
In addition, the way for customers to enter the store should try to avoid direct contact with store employees. Causing customers to feel unnatural, impulse to buy goods. The walkway of the customers in the store should be more spacious than the entrance or the area next to the cashier. To make customers more comfortable.
COORDINATE COLOR IS THE SOUL IN THE STORE DECORATION WORK
Taking advantage of the lighting of the air lighting will help to enhance the store space. If the fashion store, clothing lacks lighting as a background, even if the product is beautiful, it will become extremely ordinary without attraction.
For relatively small store areas. The most appropriate color scheme is pale colors. Because the walls of pale colors like white, milky white … will be more and more refracted. And the walls of dark colors such as dark green, coffee color … refractive light is often inferior.
The most comfortable method of color shop is to decorate the wall with the main colors. The ceiling will be the lightest colors. Because if the color of the ceiling is too dark or too dark, it makes people feel pressure, gloom and urgency.
Want to create a feeling of comfort to minimize the feeling of fatigue for sight. Colors should be a bit simple. Try to use uniform colors. Avoid using too many different colors. At the same time try to minimize the amount of contrasting colors.
For staples, items are being proposed at the store. Must use light to make the background, add prominence. If used appropriately, it will help improve the business value of the product.
For clothing, winter clothes can choose warm light colors such as yellow tangerine as a background. Costumes, summer fashion can choose blue light to help create a cool, fresh feeling.
STORE PREMISES CAN BE SELECTED ACCORDING TO OPEN OR CLOSED SPACES
For open space stores. Consumers can freely choose products. Effectively improve customer shopping wishes. But it is easy to be affected by harassment factors such as noise, pollution … In addition, the rate of loss and loss of products is also relatively high.
Use closed space like glass cabinets to manage and control products more easily. In addition, the recommendation of salespeople to help increase the sense of value for the product. But the exhibition space will be relatively limited.
Therefore, it is possible to base and conditions and the actual situation of the store to choose the suitable display and business spaces. Or it can be applied in both forms, creating a rich variety in the store.
WALL-MOUNTED MIRRORS EXPAND THE STORE SPACE
Add large mirrors around the store space. Help the store become more spacious and comfortable. In addition, it is convenient for trying to view customers’ map. Especially women.
DISPLAY THE SHELF PRICE
Racks should not be too high to obscure visibility. Moderate elevation, lower visibility is. The distance between the racks must also be certain. It is convenient for customers to move, rotate or stoop for products.
If the area used by the store is wide, many shelves can be used. But if the area, the space is limited. The number of goods racks must be appropriate. Should not be too much to create a cramped feeling, narrow the space used.
USE CABINET CELLS CONTAINING CREATIVE SPACE
Small shops must store goods like a warehouse. Best stored in the cash register or display area. Use small drawers to store goods. Store space will not be too cramped. Avoid using large cabinets. It is recommended to use portable multipurpose cabinets, which can be assembled for ease of arrangement.
The square wall not only has decorative effects. Installation of additional glass, summer can display lightweight clothes. Or bags, accessories … Make the store layout become rich, create a new feeling for customers.
Decorate eye-catching shops to help attract customers, improve sales. Like product packaging. The more beautiful the packaging is, the more unique the design, the higher the product value will be.
Store decoration can be consulted but absolutely not copied rigidly. Must be based on the terrain, conditions and target customer groups that the store aims to design accordingly.
The store image is the best propaganda symbol for shops and products. It is also the highlight to attract customers.
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