In the past two months, the business has increasingly been pushed into the digital age – not by choice, but by necessity.

While some struggle to adapt, some others become superior because they have adapted to work from home while continuing to push operations on the agenda.

Of course, sectors and types of business play an important role here: businesses whose operations are mostly sitting in offices may find it easier to adapt than others.

Other businesses cannot operate while still complying with government guidelines, or they are instructed to close completely until the easing of CBDM was announced.

For those who can continue to operate, their flexibility as a company – their agility – will distinguish them in the new normal times.

Any business actually can still run, because new normal is not just about who has the most advanced technology; new normal is a period of your ability to react and adapt quickly in response to evolving needs or changing business environments.

New normal for business is about doing the right thing at the right time, with the right people to achieve the right results.

Here are the 7 main points that discuss strategies and the way your business goes towards a new normal.

1. Experimenting

To learn how to adapt and create new ways of working, you need to experiment. Crisis forces you to act very quickly, sometimes even within a day. Learn from people’s experiences to deal with crises, look for gaps in strengths and weaknesses.

Experiment ways A and B. By experimenting, you are not only ready to face the new normal now, but businesses are stronger and more resilient for any time of crisis to come.

2. Ask Employee and Customer Feedback

When heading for a new normal, you need to hear people around the business, employees, and customers. You must consistently ask for feedback, have time to experiment with their feedback, and find the best solution.

Try first with employees, then customers, then apply to your business. Looking for various points of view is very necessary, especially when there are sudden and uncertain changes like today.

3. Be Aware of Changes in Consumer Attitudes and Behavior

You have to be aware that consumers’ attitudes and behavior will change. Consumers will not rethink goods that only show luxury, but how the products purchased are truly beneficial.

In addition, the safety and cleanliness of the product or service provided is also a consideration. Consumers also tend to shop more online because it is proven practical and saves time. 

4. Healthy Relationships With Employees

Over time, employees working from home began to feel far from their business and colleagues.

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Therefore, maintaining communication lines is very important so that employees continue to feel involved.

In fact, if it is involved and communicated in the right way, employees will continue to innovate and start new ideas for business solutions because of a pandemic. 

5. Consult With Experts

The whole business began to panic, ” what is the first step taken in this new normal ?” Various experiments were carried out, but not all of them would succeed.

Business strategies need time and energy to be able to produce something. Finally, many businesses have begun to seek guidance or experts to help them prepare their businesses for a new normal state. How to work, how to do business, and how to survive. 

6. Do Not Expect Business To Return To The Way It Was Before

Changes due to this crisis are not temporary. In just a few weeks, we have seen rapid progress in the application of digital technology and as a result, the business world has changed.

Even if you try to go back to the traditional way, you will not only be challenged by the demands of employees or customers who are used to the new way but also the emergence of other businesses that are increasingly leading and dynamic because of this crisis. Make sure you accept that change and turn it into a competitive advantage.

7. Prepare Everything Mature

Before experimenting, ask for feedback, and finalize the strategy. You need to know how the current reality, including financial conditions.

However, because of changes that are uncertain and fast, you become overwhelmed to manage accounting and finance if done manually.