Barbershop is one of the successful business opportunities in the millennial era. The presence of a barbershop is a solution to the appearance needs of Adam to always look neat. Please note that the main service provided by the barbershop is different from traditional barbers, although the context is both haircuts.
The difference lies in the haircut style because each barbershop has a unique haircut. In addition to haircuts, services provided at the barbershop include shaving, cream bath, and massage sessions after the haircut. In addition, there is also a barbershop that serves hair coloring.
So, if you are interested in running a barbershop business, then here are some tips that you need to pay attention to!
1. Equip Yourself With Skills
The first tip you have to do is equip yourself with cutting and shaving skills. Because at the beginning of the business, in an effort to reduce costs, of course, you have to start serving customers yourself. You can improve your skills by taking courses or practicing on your own with the help of others around you.
2. Recruit Experienced Barber
When your business has started to be crowded with visitors, then this is the time for you to expand by recruiting employees. However, so that the quality of your barbershop service is maintained and minimizes business risks caused by human error, make sure you recruit experienced barbers and, if necessary, do practice tests to ensure the ability of the barber you will recruit.
3. Finding Strategic Location
Next, you need to find a strategic business location. There are several ways to choose a strategic business location, one of which is to make sure that the location you use for doing business is near the center of a crowd or many people pass by, and is in an environment with adequate purchasing power.
4. Business Location Decoration
After you have succeeded in finding a strategic business location, then it is time for you to decorate your business location so that customers who come feel at home visiting your barbershop. You can build a good atmosphere by turning on the radio or playing music using the music player. You can also add to the use of air conditioning and air freshener.
5. Purchasing Equipment and Equipment
Before starting a barbershop business, make sure you have prepared a number of funds as your capital. One form of using these capital funds is to buy equipment and equipment that you will need for operational activities.
Make sure you adjust the amount of equipment and equipment that will be purchased with the amount of capital and service plans that you will provide at the barbershop.
6 .. Promotional Activities
Next, you need to carry out promotional activities. There are various good promotional ways that you can do, but you can start by promoting your business to the closest people such as your family and friends.
7. Offer Services Directly
One of the most powerful marketing methods is to use word of mouth. To encourage customers to be willing to spend more money on your barbershop, it’s a good idea to build conversations with customers.
In the middle of the conversation, you can insert the promotion of other services that you provide. For example, while shaving a customer’s hair, you can also offer a cream bath.
8. Promo or Membership Prices
There are various ways you can do to get customers back to your barbershop. One way is to provide discounted promos for certain services. Or, you can also offer a membership that provides discounted or free service bonus facilities after several times of service.
For example, with a membership card, you give a free haircut service bonus after 8 haircuts. However, make sure the promo price or bonus service that you provide does not make you lose money or you cannot return on investment.
9. Business Profit Analysis
Every business needs a profit analysis. The main purpose of doing a profit analysis is to assess whether the business you are running is worth continuing or not. Some points that you need to pay attention to when analyzing business profits are prospects, public response, and how much time it takes you to return on investment.
You also need to analyze the potential benefits of a business before starting a business to determine whether with the funds you currently have it is better to do a barbershop business independently or some types of franchises that are currently booming.
10. Always Update the Latest Trends
To maintain the quality of barbershop service, you need to update the latest hairstyle trends. This updating activity of course also involves updating your skills. With the new trend updates, it is hoped that your barbershop will be able to attract more customers.
Those are the 10 successful tips for running a barbershop business that you need to know. Are you interested in starting a barbershop business? Hope this article helps!