Trading stationery books is not a new idea but there are still attractive aspects of this idea that attract many people to choose this item for business.
Business stationery store should note what? How does the stationery business earn more profits? The owner today we discuss that is the Experience of opening a Bookstore . Invite you to read the analysis.
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- 1 EXPERIENCE IN OPENING STATIONERY BOOK SHOPS – DETERMINING TARGET CUSTOMERS
- 2 EXPERIENCE IN STATIONERY BUSINESS – SELECT A LOCATION TO OPEN A STATIONERY STORE
- 3 DESIGN OF DISPLAYING BOOKS AND STATIONERY PRODUCTS IN THE STORE
- 4 RECRUIT AND TRAIN SALES STAFF
- 5 MANAGE STATIONERY STORES WITH SALES MANAGEMENT SOFTWARE
- 6 WHERE TO FIND STATIONERY PRODUCTS?
- 7 BUSINESS INVESTMENT CAPITAL TO OPEN STATIONERY STORES
- 8 BUSINESS STATIONERY BOOK STORE NEED TO CAPTURE BUSINESS TRENDS?
- 9 COMBINING ONLINE BUSINESS TO REACH MORE CUSTOMERS
EXPERIENCE IN OPENING STATIONERY BOOK SHOPS – DETERMINING TARGET CUSTOMERS
In order to effectively operate a stationery store, you need to identify the target customers you will be targeting. With this item, we have two main customers: students – students and office staff. For each customer, it will help us to have a base to choose the place of business and the items to be sold in the store.
For example, for customers who are students, we should choose items such as books, pens, learning tools, stories, etc. If the customer is an office worker, we should enter the categories stationery items such as document clamps, A4 paper, etc.
The identification of customer objects will be the basis of future business decisions so this is the first task you should perform before taking the next steps. according to the
EXPERIENCE IN STATIONERY BUSINESS – SELECT A LOCATION TO OPEN A STATIONERY STORE
Based on the business object, we will determine where our business is located. If the customer is a student, the stationery store should open near the school. If the customer is an office worker, the stationery store should be located near the working buildings of the companies.
In addition, you should pay attention to choosing a floor area with a front space so that customers can leave the car when entering the shop. If when the customer goes by and there is no parking space they will feel afraid to have to park in the street or other location, so they will not go to purchase anymore.
Another note is that you should observe whether there are many competitors around the intended place of business, such as bookstores, other stationery stores …. If you already have a bookstore or stationery store opened before, you should choose another business location because it will be difficult to compete with bookstores.
DESIGN OF DISPLAYING BOOKS AND STATIONERY PRODUCTS IN THE STORE
The items in stationery are very much so you need to arrange science and reasonably for convenience in managing, arranging goods and customers are easier to find. Should put multiple iron shelves to store.
Small items should be put in a glass case, for example, school supplies … The locker should be close to the cashier counter and can be used as a desk. Should be arranged in a U shape and keep the shelves vertical to use space effectively.
RECRUIT AND TRAIN SALES STAFF
If the store scale is large, you should hire more salespeople. If you open stationery at home on a small scale, you can take on the positions yourself or call a support person. Regarding stationery salespeople, there is no need for a lot of professional knowledge or anything, but important sales skills and customer service attitudes.
If your employees are indifferent, uncomfortable and not enthusiastic, they will make customers feel uncomfortable and don’t want to buy goods anymore. Especially, if you target customers who are office workers and companies.
This customer often buys a large quantity of products, so you need to build a good relationship with them. If the attitude of service is not good that these customers leave, you have lost a big partner, and it can affect the store’s revenue. So,
MANAGE STATIONERY STORES WITH SALES MANAGEMENT SOFTWARE
The products in stationery are very different with different types and prices, so you need to use the sales management software to support your business better.
Using the sales management software will help you shorten the time in payment, inventory, revenue management and sales costs. With a lot of goods, you can’t check every single item to see which items are gone, which ones are still available.
So, if you use sales management software, it will help you handle this process faster, convenient for import and find ways to sell out inventory. In addition, if you do business on a large scale and hire employees, this software also helps you manage employees, not afraid of being lost or stolen. This is the next experience I want to share with you.
WHERE TO FIND STATIONERY PRODUCTS?
You can import goods at large bookstores, distribution agents for stationery. If you import goods at bookstores, the price will be higher. If imported at a dealer, the price is cheap but the quality is not guaranteed by importing goods at bookstores. In addition, for items such as paper, books, notebooks, you can contact the manufacturer to import goods.
BUSINESS INVESTMENT CAPITAL TO OPEN STATIONERY STORES
In order to open a stationery store, we need capital to pay for renting space, staff rent, money to import goods, store decoration, money to buy electronic equipment such as computers, computers. print, barcode scanner, money to buy and maintain sales management software, backup funds. If you choose to open a small grocery store, the minimum capital you need is about USD 100 million to pay above expenses.
BUSINESS STATIONERY BOOK STORE NEED TO CAPTURE BUSINESS TRENDS?
Trading stationery books, what business trends should be captured? That is, you will find out what kind of titles your customers need at that time, and what kind of equipment learning tools are like? For example, about stories, many students and students like to read Chinese stories, you will find books about this genre to enter into business.
Or as a movie is hot, you will catch the trend by importing school supplies or stationery with pictures printed or related to the movie to return to business. Want to know what the trend is, you should regularly find out information on facebook to update information offline!
COMBINING ONLINE BUSINESS TO REACH MORE CUSTOMERS
In addition, we should not ignore the online sales channel. You can reach more customers with online sales. As mentioned above, when you have products that follow trends, hot trends and use online channels to sell, it will help sell more goods.
So that customers will know that you are selling That product. At the beginning you should start with the facebook page for sales, when expanding the scale of the store, you can consider building a website to create your own prestige and brand.
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