Experience of Selling Japanese Life Insurance

People ‘s living standards are increasing, people gradually begin to learn many different financial options to prepare for their future and their families. Buying insurance is one of the suggestions and today, many people choose to buy life insurance to both save and profit in the future.

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Business selling insurance is not easy. We see the image of insurance business employees coming to each family to consult and new customers to buy insurance a lot.

Customer psychology is still not very confident in buying insurance so it is more difficult to sell insurance. How to sell insurance the most? What is the way to convince customers to buy your insurance?

Today’s topic is to learn about the Japanese life insurance sales experience . Let’s see how Japanese people have the know-how and how to sell insurance effectively that we can learn. Invite you to welcome reading the analysis.

EXPERIENCE 1: EXPERIENCE OF SELLING JAPANESE INSURANCE – SELLING INSURANCE ON THE WEBSITE, FULLY EXPLOITING THE ONLINE CHANNEL

Previously, we could only buy insurance through direct insurance sales staff to hear them advise and recommend insurance packages and services of that company. But today, with the development of technology and the internet, many insurance companies have focused on building and developing their own insurance website.

Currently there are 98% of users using the internet, so using online channels will help insurance companies reach more customers, expand business operations.

As mentioned above, the psychology of customers when buying insurance still feels unreliable, in addition to buying insurance online will make them more shy.

Therefore, you need to build your insurance brand very strong, reputable and well-known. Keep up-to-date with the information, development history, operational status, insurance packages, services provided, etc. for customers to learn more easily and add trust.

Should use the website to build their online insurance brand, facebook is just a channel to support. Because if there is a website, customers will feel more secure when visiting your insurance page. The first experience is selling online insurance.

EXPERIENCE 2: HOW DO JAPANESE SELL INSURANCE? DIVERSIFIED AND OFFERS MANY DIFFERENT INSURANCE PACKAGES SUITABLE FOR EACH CUSTOMER SEGMENT

Japanese insurance companies are trying to diversify service packages to provide customers with the most appropriate and effective way. Each customer segment, these companies will introduce different service packages.

When the market is saturated, they will take the time to research the market, learn about customer segments and create new service packages that better meet their needs.

For example, we know Japan is a country with an aging population, a high proportion of elderly people in Japan. The elderly Japanese tend to retire and do not have the labor they will stay in nursing homes for better care and not affect their children.

This form is very popular in Japan. Families with relatives living in nursing homes will have to pay a monthly fee so that their loved ones can get the best care and services here.

Realizing the potential of this market segment, many Japanese insurance companies have created an insurance package exclusively for the elderly. They have associated with nursing homes to sell insurance for the elderly. At this time, these elderly people would not need to pay the fee every month that all had insurance companies. Hence,

EXPERIENCE 3: PROVIDE THE MOST CONVENIENT SERVICES TO HELP CUSTOMERS SAVE TIME AND EFFORT WHEN BUYING THEIR INSURANCE

With the exploitation of online channels, insurance companies have provided sufficient information about insurance packages, enclosed services such as monthly fee payment, account checking, etc.

As before, customers will must go directly to the insurance company to hear advice or to the post office, the bank to pay the insurance, now, customers can sit at home and perform transactions or receive advice at any time .

On the website has provided full steps to guide the service via the internet. Thus, customers can save more time and effort. This is also an advantage to help you get more insured because customers will no longer feel inconvenient in the insurance participation procedures.

EXPERIENCE 4: JAPANESE INSURERS ARE ALWAYS LOOKING FOR WAYS TO EXPAND THEIR BUSINESS NETWORKS AND AIM TO MAINTAIN GROWTH.

Another experience of selling life insurance to Japanese people is to try to expand the business network as much as possible and aim to maintain the annual growth rate.

Japanese insurance companies expand their markets, increase insurance sales by linking with big companies and big banks to sell more insurance. Thus, employees at these companies and banks will buy insurance from that insurance company, helping them to have a large and stable customer base.

At the same time, banks also support selling insurance to help the company. Contracts usually last from 15 years to 20 years. There will be agreements of both parties to benefit, thereby helping the insurance company expand its market, promote its insurance brand, sell more insurance. This is the typical experience of insurance companies from Japan.

EXPERIENCE 5: JAPANESE LIFE INSURANCE SALES – PROVIDING APPROPRIATE INTEREST RATES FOR CUSTOMERS, ENSURING LIQUIDITY

When customers buy insurance they will be interested in the interest rate received. Therefore, insurance companies always offer appropriate interest rates for each service package to meet customer needs.

In addition, liquidity is also a note for insurance business. Many customers who want money will want to switch from insurance to cash quickly so Japanese life insurance companies always pay attention to the liquidity of each service package. This makes customers feel secure and choose to buy more insurance.

EXPERIENCE 6: HOW TO SELL EXPERIENCE INSURANCE FROM JAPANESE – ALWAYS COLLECT AND STORE DATA AND INFORMATION ABOUT CUSTOMERS

Collecting information and storing customer-related data is an essential and important job for insurance companies. When obtaining information from customers, insurance companies can use it to perform customer care services such as phone calls to ask for visits, advice, event invitations, seminars.

However, you should also be aware that making regular calls to customers will make them feel bothersome and uncomfortable and sometimes don’t want to relate to your insurance company anymore. So when customers tell you that they have no need and don’t want to listen anymore, thank you, and make note of the information in the system list so that other employees do not repeat this situation.

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