Building an effective e-commerce website can be quite challenging, especially when this is your first deployment. However, that does not mean that you need to be the first to make a mistake.
Mistakes in E-commerce
There is a famous saying: “Only a fool can learn from his own mistakes. A wise person will know how to learn from others’ mistakes. ”
This article lists seven common mistakes that most e-commerce websites make, as well as some suggestions that you can avoid.
There is no guarantee of that. Building a business as well as creating steady traffic takes time, enthusiasm and effort.
According to Internet Live Stats, globally there are currently about 1,202,012,086 websites, and according to the World Wide Web Size, there are currently 4,440,000,000 pages.
Take a moment to think about these numbers. Suppose, now when you create another sales website, you will be at number 1.202.012.087. How do people know about you?
Building a website with an eye-catching, attractive interface with great products is unlikely to find customers themselves.
So, right from the start, you have to realize one thing: interface design is just the beginning of a great journey to build a business and still have more difficult activities. waiting for you in the foreground.
The logo is usually the first thing visitors encounter as well as impress them about an online store.
However, many e-commerce sites are now using store names along with a piece of information to introduce without a logo. But this has never seemed to work optimally.
So, why are there still cases where the store designer does not put the logo?
Usually, it’s because most people still think: to get a valuable logo, they need to find a designer and spend a lot of money.
In fact, there are many such cases but it cannot be confirmed that this is always true. Because, right now, there are still so many inexpensive options to design a logo.
Therefore, there is no reason why your store will use a default text instead.
3. Social Networks
We all know that the reputation of social networks can help the website increase conversion rates. The reason is not because of the lack of effort that many business owners encountered when failing to do this. It may be because they did it incorrectly or were forced to do so.
Let’s take a look at some of the ways to create social network credibility as well as why it is harmful instead of beneficial:
We often think that having more reviews on an e-commerce website is a great thing and can help increase conversion rates. The fact also proves that it is not wrong. However, if done incorrectly, the result could be the opposite.
For the first time creating an online store and not having a lot of experience, you should consider not putting this item on the product page.
Until you create a reputation and can ask customers to make comments and reviews. This is especially important, especially when you sell a wide range of products.
Standing as a customer, visiting a website or a product page with a review application installed but no one has commented can make them skeptical.
Why is there no one comment? Has anyone bought this product yet? This activity is in stark contrast to proving your social media reputation will lead customers to find out more if they want to buy from you.
Just like the reviews, many online customers use social media as an indicator of trust for the first time they buy from a strange store.
You can subscribe to all social networks but if your account has no followers or interactors, that will definitely backfire.
So what’s the solution? Instead of signing up for accounts on all reputable social networks, start with a social network and build a strong fan base.
You can then connect and interact more with other social networks. This keeps you focused as well as taking advantage of each channel instead of distributing effort and effort.
4. Contact Page
Many shop owners have not appreciated the potential of their About page.
Take a look at your page analytics again, and you’ll probably see the About page has the second or at least the top three visits.
This proves the importance of the page to the visitor. However, many newly opened online store owners tend to ignore them. Don’t make this basic mistake!
Below, I will list one of the biggest mistakes on the About and Contact page:
- Can’t build a story – Who exactly are you? How does your store create the current success? What is the story of your product? How are they made? You don’t need to create a complicated story, however, a few paragraphs that make sense to your visitors will be extremely beneficial.
- Do not give details about the location of the store – It is true that you only sell online, but that does not mean that people do not want to determine the address. Many customers still want to know where you are and the source of the product you are offering. For some, it’s just a matter of trust, while others want to know customs and tax information if your product is imported.
- Use your email address for more business information – Yes, using Gmail is great but not enough. So many startups make this mistake when using an overly generic email address. What will customers know about you? Take time to set up a domain name (brandname.com) and an appropriate email address to let customers know you are planning to build a business roadmap in the long run.
5. SEO Strategies
Perhaps the most common problem with newly established online stores is that they don’t do SEO or do it improperly.
In fact, SEO is not rocket science, but not necessarily easy to optimize. Also, doing SEO can take some time to see signs of success.
The thing is, SEO is quite essential and can be one of the most effective tools for you as it can continue to bring targeted traffic to your website. Unlike Facebook or Google Adwords traffic also runs away when you do not pay.
Right now, can you list the top 10 keywords you’re trying to target in the long term? If not, take the time to really think about SEO as well as keyword strategies.
Business is difficult and complex. Building a business is similar to a brain surgeon performing many surgeries at a time.
That would be a disaster! Maybe the life of someone less than a thousand pounds hanging hair, but the success or failure of a business is entirely possible.
Entrepreneurs are often scattered, chasing their own tail.
Attractive applications, growth tactics snapping instead of accomplishing the goals set out. This leads to a decentralized approach that does not yield positive results.
Dispersion too many channels will drain all your energy and rarely achieve the desired results. Focusing on a task, a channel, a goal at a new time is most effective!
7. Not Investing Properly
Finally, one of the more common mistakes that new e-commerce businesses and even veterans make is not spending enough time and energy.
Amount and money for each marketing channel. Among the most common mistakes, this can be considered the biggest mistake.
There are many ways to generate traffic for your store as well as hundreds of marketing channels. However, not everything you can apply.
Whether it is search engine optimization, search engine marketing, Facebook advertising, Instagram marketing, or taking advantage of the crowd mentality, it all requires a truly persistent effort and sometimes, both financial.
It costs millions of dollars to invest in Facebook advertising and does not receive any orders that do not necessarily prove that this channel is not working effectively and should give up.
Perhaps the amount of money you invest to find the right target is not large enough or the banner design and inappropriate message.
There are many reasons and your job is to invest the time and patience to find the most effective strategy for each channel.
When building an online business, prioritizing and spending optimal time on one channel at a time will always bring the greatest efficiency.
This means that you must develop a strategy to identify the channel you believe will best support the business.
Then take the time to understand how it works, build a strategy, then invest your time, money and analyze the results carefully.
8. Build Image
No matter how good your product is, customers will not stay on the site long enough to make a purchase if the illustrations are outdated and unattractive.
So, make sure your website is fresh and has lots of beautiful images so you can get a lot of attention from customers.
You should also focus on the image color, must be bright and clear, and the product should be illustrated from many angles and can zoom in on every detail.
You can learn from other major websites how they display and showcase products.
9. Poor Design
Nowadays, creating a website you can do it yourself easily or simply by hiring a website design department.
When designing, pay attention to minimize customers having to use the back button as well as not having to click multiple times to be able to check the goods and make payment.
You should also remember that the product introduction page must provide enough information that customers want to search; At the same time, such information must be arranged in a reasonable and accessible manner.
You can consult their family, friends, colleagues about their website. From there, give improvement directions for your website to be more attractive and user friendly.
10. Slow Page
Illustrative images can make your website more shimmering, but can also reduce page load speed.
Therefore, you should pay attention to the use of images when designing, preferably choose images that do not slow down the page loading speed, especially avoid using large images on the homepage.
Potential customers may be impatient to find out your product when the page load speed is too slow.
Do not create mandatory requirements that customers must make to be able to buy products or simply turn to another page.
When e-commerce was still new, many big brands asked their customers to create an account to put products into the shopping cart, but this theory was no longer true in this day and age.
You should allow your customers to buy as a rewarding customer and then give them a compelling reason to sign up for an account.
12. Care Customers
You will give information about your purchase policy including the return, payment, shipping, and delivery in locations that customers can easily find.
But don’t forget to include ways in which customers can easily contact you. Online chat software is a good suggestion for your website.
13. Unreliable websites
Your customers sometimes don’t really trust your website or your business if you can’t show it. Increase the feedback, positive comments of customers about your product.
Also, make a clear commitment that you will not disclose customer information at any cost. They will feel more secure when conducting online shopping on your website.
14. Social Networks
In this day and age, you cannot be successful with your online business without using any social networking campaign.
Connecting with customers through social media can help them be aware of your brand and prove you are a reliable partner.
At the same time interacting via social networks also makes customers more comfortable, sometimes they can proceed to buy products right on social networks.
I hope that by avoiding these mistakes and in the spirit of trying to build a friendly website, easy to attract and interact with users, your online business will be more successful than ever. over.
Building an e-commerce business is hard work. However, the problem does not lie in the amount of work.
Because making the common mistakes above can ruin your efforts and make the work even more confusing.
Make sure that you regularly take some time to have an objective view of your website
The marketing channel you are using, as well as the goals set out to know that the path you are taking is appropriate. It will drive traffic as well as help you boost sales.