Digital marketing consists of many strategies. In fact, doing different types of marketing activities on different online platforms is a holistic approach. As new technologies are emerging all over the world, these methods are regularly updated.
Therefore, digital marketing has grown significantly over the past few years. If you are new in this area, you may want to read the basics of digital marketing described below.
1. Invest in Machine Learning and Artificial Intelligence (AI)
First of all, artificial intelligence (AI) will be quite popular in the coming years. Machine learning is an important part of digital marketing
In the near future, social media bots will play a major role as long as they are linked to potential customers. So if you want to communicate effectively with your customers, you might want to give more importance to social media. According to experts, about 85% of customers will interact with the bots to get the information they need.
2. Share Your Videos on Social Media
In 2019, be sure to share your business videos on different social media platforms. Unlike paintings or written content, a good video is more effective as long as it is held by visitors. If you’re going to market on leading platforms like Twitter, YouTube, Instagram or Facebook, this is really important.
According to recent research, 80% of people like to watch videos on the Internet.
3, Do not want to read articles or blog posts. Optimize Your Sites for Mobile
In 2019, your marketing strategies should focus on mobile technology. According to the latest Google algorithm, your site must be optimized for mobile phones, otherwise you may receive a penalty from Google.
Nowadays, mobile phones are one of the most popular devices in the world. The new year will increase mobile video consumption by up to 30%. On the other hand, demand for desktops and laptops will continue to decrease.
4. Consider mobile applications
In the world of digital marketing, the latest innovation in mobile technology. Indeed, it is one of the most effective digital marketing tools here and now.
With the help of this cellular technology, you can compete with your competitors to stay in the field. No doubt, if you have a mobile responsive website, you can greatly expand your business
Therefore, you may also want to take advantage of mobile applications. One such application is the work of Whatsapp. According to one source, mobile applications have earned, or have received, $ 88 billion in recent years.
5. Focus on Customer Experience
For your business, customers play the role that your body plays in your blood. Therefore, it is important that you work on consumer experience. This will help you increase your sales over time.
If your customers are satisfied with your products or service, they will continue to come back for more. Digital marketing campaigns in 2019.