If you read this it is likely that you are on Facebook or that your prospects and customers are also likely to be there. After all, there are 2 billion in the whole world. Since its founding in 2004, this social network has grown rapidly. It’s free to become a Facebook member. So how does Facebook generate billions of rupiah? Well, Facebook is more than just a place for people to connect online. In fact, you must really think of a website as a marketing platform, one of the most powerful marketing platforms in actual business history. This allows large and small companies to market their prospects and customers in a highly targeted and attractive way such as how to advertise on Facebook. This is the ideal channel for generating prospects and increasing sales of products and services in almost any niche or industry.
With so many people on Facebook, your audience certainly doesn’t care about your market or niche. Actually, if you are in business today, especially online, you cannot avoid marketing on Facebook in several ways. Ads on Facebook are relatively easy compared to other platforms and can be very targeted. But there are a number of tricks to keep in mind to make sure you maximize your return on investment and can really connect with your specific ideal customer among millions of people on the network at any given time. With a solid Facebook marketing strategy, you can reach your audience when they are ready to buy or at least increase the awareness of your company, products and services so that you are always ready when they are ready to buy.
How To Promote Products Through Facebook
Here is a marketing strategy and how to promote products through Facebook is simple:
1. Be Active With Your Facebook Presence
In many ways, Facebook is an active and ever-changing social media, always on the move. You have seen it in your own feed. It seems that every hour new content is ready to be watched. That means that when you’re on Facebook, it’s not something you can do every few weeks. You must be committed to your Facebook marketing strategy by consistently posting new content to your company’s Facebook page such as photos and videos, with links back to your website such as how to sell online to sell quickly. The best part is all efforts to foster and grow your audience and generate free direction. But the important thing to note is that you have to provide a lot of useful information. You cannot corner people with sales copies of their accounts. It changes them.
2. Reach Your Best Customers With Facebook Ads
One metric that too many companies on Facebook strive for is more “likes” and “followers.” Yes, that is an important number. But what you really need to focus on is reaching your best customers. With that, I mean they are more likely to buy and even buy repeatedly. Providing free content is an important part of every Facebook marketing strategy. But you also have to use paid advertising because it allows you to quickly reach your best customers.
What’s great is that Facebook reaches your target audience to its roots. By using their “back office” tools, you can search for people who might be interested in what you offer and who wants to know more about your product and your company. It is up to you to make attractive and attractive offers that make them take actions such as online business on Facebook .
3. Engage Your Audience
Your Facebook marketing strategy must not be tuned and forget it. This is social media. You must be involved with your audience. That means answering questions. Overcome comments. If there are problems or concerns. You made a new post to finish it. You try to build a community. And the more active you are, the more people involved with your brand. And that means more prospects and sales.
4. Create a Special Welcome Page
A custom welcome page or tab is a great way to introduce your page and your brand to your fans and guide their interactions. You can encourage them to like your page, click on your website, share your page and more.
5. Add Photos and Videos
Use the photo and video upload function to showcase your business, products, services and more. Adding headshots or introductory videos about yourself and your staff can also be a great way to connect with your fans.
6. Give questions
Use the status update function to ask questions to your fans. Try empty content or easy / wrong questions that are easy to answer, and give your fans a quick way to participate. You can also encourage more interaction with the applications provided by engagement tools such as Involver.
7. Create a Contact Form
Make contact forms on your Facebook page with applications such as ContactMe giving your fans a quick and easy way to contact you.
8. Add Blog Feeds
Use applications such as NetworkedBlogs or RSS Graffiti to import blog posts from your blog directly to your Facebook page as they are published. You can also add RSS feeds from other people’s blogs.
9. Organize an Event
Organize events, or sponsor events, and use the Facebook event feature to share them on your page.
10. Monitor Your Page
Track activity on your page via email notifications so you can respond to comments or feedback, delete spam and continue to interact with your fans on time.
11. Run the Contest
Use the application to develop contests that reward active members of your Facebook community.
12. Keep Making Relevant
Is this relevant? It’s best to add some personality by posting a little off-topic sometimes, but most of your posts must be links to content that is timely, useful, and relevant to your audience.
13. Promote Your Page
Include your Facebook page URL on websites, blogs, email signatures, business cards, and other marketing materials to get people to visit your page. If you have another social network account, share the link to your Facebook page and have someone else do the same.
You don’t have to enter and get involved all the time, but your fans need to know that you are there. Set schedules and be consistent when it comes to posting, commenting and interacting.
You will not see the results of your Facebook marketing strategy overnight. This is a gradual process that you must work on. However, try and you will see amazing results with your Facebook business page at the bottom of you. You might find that Facebook is your most valuable and profitable marketing channel in your business.